Ideas que pegan por qué algunas ideas sobreviven y otras mueren - Heath, Chip; Heath, Dan 1973- (LID Editorial Empresarial, 2011)
Originally published in English under title: Made to stick, Random House, 2007. Cf. Title page verso. - Includes bibliographical references. - Online resource; title from cover (Safari, viewed January 4, 2018)
Keywords: Social psychology; Contagion (Social psychology); Context effects (Psychology); Psychology, Social; Psychologie sociale; Contagion sociale; Effets de contexte (Psychologie); social psychology