APA (7th ed.) Citation

Blanchard, T., Bhatnagar, P., & Behera, D. (2019). Data science for marketing analytics. Packt Publishing.

Chicago Style (17th ed.) Citation

Blanchard, Tommy, Pranshu Bhatnagar, and Debasish Behera. Data Science for Marketing Analytics. Birmingham, UK: Packt Publishing, 2019.

MLA (9th ed.) Citation

Blanchard, Tommy, et al. Data Science for Marketing Analytics. Packt Publishing, 2019.