Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
San Francisco
Berrett-Koehler Publishers
2008
|
| Ausgabe: | 2nd ed., rev. and updated. |
| Schriftenreihe: | A BK business book
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781576755549/?ar |
| Zusammenfassung: | You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer. |
| Beschreibung: | Includes bibliographical references (pages 191-201) and index. - Print version record |
| Umfang: | 1 Online-Ressource (224 pages) illustrations. |
| ISBN: | 9781576755549 1576755541 9781609944360 1609944364 |
Internformat
MARC
| LEADER | 00000cam a22000002c 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-047640545 | ||
| 003 | DE-627-1 | ||
| 005 | 20240228114453.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 191023s2008 xx |||||o 00| ||eng c | ||
| 020 | |a 9781576755549 |c electronic bk. |9 978-1-57675-554-9 | ||
| 020 | |a 1576755541 |c electronic bk. |9 1-57675-554-1 | ||
| 020 | |a 9781609944360 |9 978-1-60994-436-0 | ||
| 020 | |a 1609944364 |9 1-60994-436-4 | ||
| 035 | |a (DE-627-1)047640545 | ||
| 035 | |a (DE-599)KEP047640545 | ||
| 035 | |a (ORHE)9781576755549 | ||
| 035 | |a (DE-627-1)047640545 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 072 | 7 | |a BUS |2 bisacsh | |
| 082 | 0 | |a 658.4/063 |2 22 | |
| 100 | 1 | |a Tucker, Robert B. |d 1953- |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Driving growth through innovation |b how leading firms are transforming their futures |c Robert B. Tucker |
| 250 | |a 2nd ed., rev. and updated. | ||
| 264 | 1 | |a San Francisco |b Berrett-Koehler Publishers |c 2008 | |
| 300 | |a 1 Online-Ressource (224 pages) |b illustrations. | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 490 | 0 | |a A BK business book | |
| 500 | |a Includes bibliographical references (pages 191-201) and index. - Print version record | ||
| 520 | |a You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer. | ||
| 650 | 0 | |a Technological innovations |x Management | |
| 650 | 0 | |a Technological innovations |v Case studies |x Management |z United States | |
| 650 | 4 | |a Innovations ; Gestion | |
| 650 | 4 | |a Innovations ; États-Unis ; Gestion ; Études de cas | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; Structural Adjustment | |
| 650 | 4 | |a Technological innovations ; Management | |
| 650 | 4 | |a United States | |
| 650 | 4 | |a Case studies | |
| 776 | 1 | |z 9781576754955 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781576754955 |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9781576755549/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-30-ORH-047640545 |
|---|---|
| _version_ | 1835903183537307648 |
| adam_text | |
| any_adam_object | |
| author | Tucker, Robert B. 1953- |
| author_facet | Tucker, Robert B. 1953- |
| author_role | aut |
| author_sort | Tucker, Robert B. 1953- |
| author_variant | r b t rb rbt |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)047640545 (DE-599)KEP047640545 (ORHE)9781576755549 |
| dewey-full | 658.4/063 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/063 |
| dewey-search | 658.4/063 |
| dewey-sort | 3658.4 263 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed., rev. and updated. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03553cam a22005292c 4500</leader><controlfield tag="001">ZDB-30-ORH-047640545</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228114453.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">191023s2008 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781576755549</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-57675-554-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1576755541</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-57675-554-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781609944360</subfield><subfield code="9">978-1-60994-436-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1609944364</subfield><subfield code="9">1-60994-436-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047640545</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP047640545</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9781576755549</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047640545</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4/063</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tucker, Robert B.</subfield><subfield code="d">1953-</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Driving growth through innovation</subfield><subfield code="b">how leading firms are transforming their futures</subfield><subfield code="c">Robert B. Tucker</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed., rev. and updated.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">San Francisco</subfield><subfield code="b">Berrett-Koehler Publishers</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (224 pages)</subfield><subfield code="b">illustrations.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">A BK business book</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 191-201) and index. - Print version record</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Technological innovations</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Technological innovations</subfield><subfield code="v">Case studies</subfield><subfield code="x">Management</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Innovations ; Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Innovations ; États-Unis ; Gestion ; Études de cas</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS ; Structural Adjustment</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technological innovations ; Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Case studies</subfield></datafield><datafield tag="776" ind1="1" ind2=" "><subfield code="z">9781576754955</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781576754955</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9781576755549/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-047640545 |
| illustrated | Illustrated |
| indexdate | 2025-06-25T12:15:13Z |
| institution | BVB |
| isbn | 9781576755549 1576755541 9781609944360 1609944364 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (224 pages) illustrations. |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Berrett-Koehler Publishers |
| record_format | marc |
| series2 | A BK business book |
| spelling | Tucker, Robert B. 1953- VerfasserIn aut Driving growth through innovation how leading firms are transforming their futures Robert B. Tucker 2nd ed., rev. and updated. San Francisco Berrett-Koehler Publishers 2008 1 Online-Ressource (224 pages) illustrations. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier A BK business book Includes bibliographical references (pages 191-201) and index. - Print version record You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer. Technological innovations Management Technological innovations Case studies Management United States Innovations ; Gestion Innovations ; États-Unis ; Gestion ; Études de cas BUSINESS & ECONOMICS ; Structural Adjustment Technological innovations ; Management United States Case studies 9781576754955 Erscheint auch als Druck-Ausgabe 9781576754955 |
| spellingShingle | Tucker, Robert B. 1953- Driving growth through innovation how leading firms are transforming their futures Technological innovations Management Technological innovations Case studies Management United States Innovations ; Gestion Innovations ; États-Unis ; Gestion ; Études de cas BUSINESS & ECONOMICS ; Structural Adjustment Technological innovations ; Management United States Case studies |
| title | Driving growth through innovation how leading firms are transforming their futures |
| title_auth | Driving growth through innovation how leading firms are transforming their futures |
| title_exact_search | Driving growth through innovation how leading firms are transforming their futures |
| title_full | Driving growth through innovation how leading firms are transforming their futures Robert B. Tucker |
| title_fullStr | Driving growth through innovation how leading firms are transforming their futures Robert B. Tucker |
| title_full_unstemmed | Driving growth through innovation how leading firms are transforming their futures Robert B. Tucker |
| title_short | Driving growth through innovation |
| title_sort | driving growth through innovation how leading firms are transforming their futures |
| title_sub | how leading firms are transforming their futures |
| topic | Technological innovations Management Technological innovations Case studies Management United States Innovations ; Gestion Innovations ; États-Unis ; Gestion ; Études de cas BUSINESS & ECONOMICS ; Structural Adjustment Technological innovations ; Management United States Case studies |
| topic_facet | Technological innovations Management Technological innovations Case studies Management United States Innovations ; Gestion Innovations ; États-Unis ; Gestion ; Études de cas BUSINESS & ECONOMICS ; Structural Adjustment Technological innovations ; Management United States Case studies |
| work_keys_str_mv | AT tuckerrobertb drivinggrowththroughinnovationhowleadingfirmsaretransformingtheirfutures |