Lombardo, C. T., McCarthy, B., Ryan, E., & Connors, M. (2017). Product roadmaps relaunched: How to set direction while embracing uncertainty (First edition.). O'Reilly Media.
Chicago Style (17th ed.) CitationLombardo, C. Todd, Bruce McCarthy, Evan Ryan, and Michael Connors. Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. First edition. Sebastopol, CA: O'Reilly Media, 2017.
MLA (9th ed.) CitationLombardo, C. Todd, et al. Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. First edition. O'Reilly Media, 2017.
Warning: These citations may not always be 100% accurate.