Bottlenecks: aligning UX design with user psychology
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, a...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[United States]
Apress
2017
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781484225806/?ar |
| Summary: | Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph. D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innovators in design and students of psychology will learn: The psychological processes determining users? perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users? needs. |
| Item Description: | Includes index. - Includes bibliographical references and index. - Online resource; title from PDF title page (SpringerLink, viewed February 21, 2017) |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781484225806 1484225805 |
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| spelling | Evans, David C. VerfasserIn aut Bottlenecks aligning UX design with user psychology David C. Evans [United States] Apress 2017 ©2017 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Includes bibliographical references and index. - Online resource; title from PDF title page (SpringerLink, viewed February 21, 2017) Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph. D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innovators in design and students of psychology will learn: The psychological processes determining users? perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users? needs. Human-computer interaction User-centered system design Web sites ; Design User interfaces (Computer systems) ; Design Human-computer interaction ; Psychological aspects Conception participative (Conception de systèmes) Psychology Society & social sciences Media studies Games development & programming User interface design & usability COMPUTERS ; Computer Literacy COMPUTERS ; Computer Science COMPUTERS ; Data Processing COMPUTERS ; Hardware ; General COMPUTERS ; Information Technology COMPUTERS ; Machine Theory COMPUTERS ; Reference Computers and IT 1484225791 Erscheint auch als Druck-Ausgabe 1484225791 |
| spellingShingle | Evans, David C. Bottlenecks aligning UX design with user psychology Human-computer interaction User-centered system design Web sites ; Design User interfaces (Computer systems) ; Design Human-computer interaction ; Psychological aspects Conception participative (Conception de systèmes) Psychology Society & social sciences Media studies Games development & programming User interface design & usability COMPUTERS ; Computer Literacy COMPUTERS ; Computer Science COMPUTERS ; Data Processing COMPUTERS ; Hardware ; General COMPUTERS ; Information Technology COMPUTERS ; Machine Theory COMPUTERS ; Reference Computers and IT |
| title | Bottlenecks aligning UX design with user psychology |
| title_auth | Bottlenecks aligning UX design with user psychology |
| title_exact_search | Bottlenecks aligning UX design with user psychology |
| title_full | Bottlenecks aligning UX design with user psychology David C. Evans |
| title_fullStr | Bottlenecks aligning UX design with user psychology David C. Evans |
| title_full_unstemmed | Bottlenecks aligning UX design with user psychology David C. Evans |
| title_short | Bottlenecks |
| title_sort | bottlenecks aligning ux design with user psychology |
| title_sub | aligning UX design with user psychology |
| topic | Human-computer interaction User-centered system design Web sites ; Design User interfaces (Computer systems) ; Design Human-computer interaction ; Psychological aspects Conception participative (Conception de systèmes) Psychology Society & social sciences Media studies Games development & programming User interface design & usability COMPUTERS ; Computer Literacy COMPUTERS ; Computer Science COMPUTERS ; Data Processing COMPUTERS ; Hardware ; General COMPUTERS ; Information Technology COMPUTERS ; Machine Theory COMPUTERS ; Reference Computers and IT |
| topic_facet | Human-computer interaction User-centered system design Web sites ; Design User interfaces (Computer systems) ; Design Human-computer interaction ; Psychological aspects Conception participative (Conception de systèmes) Psychology Society & social sciences Media studies Games development & programming User interface design & usability COMPUTERS ; Computer Literacy COMPUTERS ; Computer Science COMPUTERS ; Data Processing COMPUTERS ; Hardware ; General COMPUTERS ; Information Technology COMPUTERS ; Machine Theory COMPUTERS ; Reference Computers and IT |
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