Saved in:
| Main Authors: | , |
|---|---|
| Corporate Authors: | , |
| Format: | Electronic Video |
| Language: | English |
| Published: |
[Place of publication not identified]
O'Reilly Media, Incorporated
2010
|
| Edition: | 1st edition. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781449388140/?ar |
| Summary: | This three and a half-hour social media analytics class is packed with real-world examples and expert advice. The densely packed session covers a wide range of community-related subjects, leaving you with a solid foundation for social media campaigns and an invaluable list of tips and tricks you can apply immediately. The field of web analytics tries to tie visitor behavior to business outcomes, so you can understand what makes people do the things you want them to on your website. But today, you have to look beyond your own website to your entire presence online, tracking interactions from a first impression to a successful transaction. That means monitoring the social platforms and online communities where your customers, prospects and partners hang out, and where your market forms its opinions. There are plenty of reasons to monitor your online presence. Communities let you engage your customers better, detect nascent problems before they become web-wide disasters, mine buzz and build word of mouth, make sure new products are designed properly, and generate new leads. The challenge is tying all of these benefits to hard data so the rest of your organization cares about them. Authors Alistair Croll and Sean Power are longtime proponents of this holistic approach to web monitoring. In this Master Class, Alistair shows you how to apply the measurement techniques and quantitative methods of web analytics to online communities. You'll learn how to try unique, memorable campaigns; how to measure their effectiveness in ways that make them relevant to the business; and how to learn from the results. |
| Item Description: | Online resource; Title from title screen (viewed February 11, 2010) |
| Physical Description: | 1 online resource (1 video file, approximately 3 hr., 30 min.) |
| ISBN: | 9781449388140 1449388140 |
Staff View
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| spelling | Croll, Alistair VerfasserIn aut Croll & Power's Communilytics Master Class Croll, Alistair 1st edition. [Place of publication not identified] O'Reilly Media, Incorporated 2010 1 online resource (1 video file, approximately 3 hr., 30 min.) zweidimensionales bewegtes Bild tdi rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title screen (viewed February 11, 2010) This three and a half-hour social media analytics class is packed with real-world examples and expert advice. The densely packed session covers a wide range of community-related subjects, leaving you with a solid foundation for social media campaigns and an invaluable list of tips and tricks you can apply immediately. The field of web analytics tries to tie visitor behavior to business outcomes, so you can understand what makes people do the things you want them to on your website. But today, you have to look beyond your own website to your entire presence online, tracking interactions from a first impression to a successful transaction. That means monitoring the social platforms and online communities where your customers, prospects and partners hang out, and where your market forms its opinions. There are plenty of reasons to monitor your online presence. Communities let you engage your customers better, detect nascent problems before they become web-wide disasters, mine buzz and build word of mouth, make sure new products are designed properly, and generate new leads. The challenge is tying all of these benefits to hard data so the rest of your organization cares about them. Authors Alistair Croll and Sean Power are longtime proponents of this holistic approach to web monitoring. In this Master Class, Alistair shows you how to apply the measurement techniques and quantitative methods of web analytics to online communities. You'll learn how to try unique, memorable campaigns; how to measure their effectiveness in ways that make them relevant to the business; and how to learn from the results. Internet videos Streaming video Vidéos sur Internet Vidéo en continu streaming video Electronic videos Power, Sean VerfasserIn aut O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb 1449388140 Erscheint auch als Druck-Ausgabe 1449388140 |
| spellingShingle | Croll, Alistair Power, Sean Croll & Power's Communilytics Master Class Internet videos Streaming video Vidéos sur Internet Vidéo en continu streaming video Electronic videos |
| title | Croll & Power's Communilytics Master Class |
| title_auth | Croll & Power's Communilytics Master Class |
| title_exact_search | Croll & Power's Communilytics Master Class |
| title_full | Croll & Power's Communilytics Master Class Croll, Alistair |
| title_fullStr | Croll & Power's Communilytics Master Class Croll, Alistair |
| title_full_unstemmed | Croll & Power's Communilytics Master Class Croll, Alistair |
| title_short | Croll & Power's Communilytics Master Class |
| title_sort | croll power s communilytics master class |
| topic | Internet videos Streaming video Vidéos sur Internet Vidéo en continu streaming video Electronic videos |
| topic_facet | Internet videos Streaming video Vidéos sur Internet Vidéo en continu streaming video Electronic videos |
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