Product management for dummies:
Your onestop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, its now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position. If youre one...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, NJ
John Wiley & Sons Inc.
[2017]
|
| Series: | For dummies
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119264026/?ar |
| Summary: | Your onestop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, its now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position. If youre one of the hundreds of thousands of people who hold this essential job or simply aspire to break into a new role Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is and isnt to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plainEnglish explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye and this friendly, authoritative guide lifts the curtain on what it takes to succeed. |
| Item Description: | Includes index |
| Physical Description: | 1 Online-Ressource illustrations |
| ISBN: | 9781119264033 1119264030 9781119264040 1119264049 9781119264026 |
Staff View
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| spelling | Lawley, Brian VerfasserIn aut Product management for dummies by Brian Lawley and Pamela Schure Hoboken, NJ John Wiley & Sons Inc. [2017] ©2017 1 Online-Ressource illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier For dummies Includes index Your onestop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, its now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position. If youre one of the hundreds of thousands of people who hold this essential job or simply aspire to break into a new role Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is and isnt to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plainEnglish explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye and this friendly, authoritative guide lifts the curtain on what it takes to succeed. Product management Produits commerciaux ; Gestion BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Schure, Pamela VerfasserIn aut 9781119264026 Erscheint auch als Druck-Ausgabe 9781119264026 |
| spellingShingle | Lawley, Brian Schure, Pamela Product management for dummies Product management Produits commerciaux ; Gestion BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| title | Product management for dummies |
| title_auth | Product management for dummies |
| title_exact_search | Product management for dummies |
| title_full | Product management for dummies by Brian Lawley and Pamela Schure |
| title_fullStr | Product management for dummies by Brian Lawley and Pamela Schure |
| title_full_unstemmed | Product management for dummies by Brian Lawley and Pamela Schure |
| title_short | Product management for dummies |
| title_sort | product management for dummies |
| topic | Product management Produits commerciaux ; Gestion BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| topic_facet | Product management Produits commerciaux ; Gestion BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
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