Employer branding for dummies:
Attract the very best talent with a compelling employer brand!Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, NJ
John Wiley & Sons
[2017]
|
| Schriftenreihe: | For dummies
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119071648/?ar |
| Zusammenfassung: | Attract the very best talent with a compelling employer brand!Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. - Perfect your recruitment marketing -Develop a compelling employer value proposition (EVP) -Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company' A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today. |
| Beschreibung: | Description based on online resource; title from cover (Safari, viewed February 15, 2017) |
| Umfang: | 1 Online-Ressource (1 volume) illustrations. |
| ISBN: | 9781119071624 1119071623 9781119071648 |
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| illustrated | Illustrated |
| indexdate | 2025-01-17T11:21:27Z |
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| isbn | 9781119071624 1119071623 9781119071648 |
| language | English |
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| physical | 1 Online-Ressource (1 volume) illustrations. |
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| spelling | Mosley, Richard 1964- VerfasserIn aut Employer branding for dummies Richard Mosley, Lars Schmidt Hoboken, NJ John Wiley & Sons [2017] ©2017 1 Online-Ressource (1 volume) illustrations. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier For dummies Description based on online resource; title from cover (Safari, viewed February 15, 2017) Attract the very best talent with a compelling employer brand!Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. - Perfect your recruitment marketing -Develop a compelling employer value proposition (EVP) -Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company' A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today. Personnel management Employees Recruiting Corporate culture Corporate image Branding (Marketing) Personnel Management Organizational Culture Personnel ; Direction Personnel ; Recrutement Culture organisationnelle Entreprises ; Image Stratégie de marque corporate image branding BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Employees ; Recruiting Schmidt, Lars VerfasserIn aut |
| spellingShingle | Mosley, Richard 1964- Schmidt, Lars Employer branding for dummies Personnel management Employees Recruiting Corporate culture Corporate image Branding (Marketing) Personnel Management Organizational Culture Personnel ; Direction Personnel ; Recrutement Culture organisationnelle Entreprises ; Image Stratégie de marque corporate image branding BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Employees ; Recruiting |
| title | Employer branding for dummies |
| title_auth | Employer branding for dummies |
| title_exact_search | Employer branding for dummies |
| title_full | Employer branding for dummies Richard Mosley, Lars Schmidt |
| title_fullStr | Employer branding for dummies Richard Mosley, Lars Schmidt |
| title_full_unstemmed | Employer branding for dummies Richard Mosley, Lars Schmidt |
| title_short | Employer branding for dummies |
| title_sort | employer branding for dummies |
| topic | Personnel management Employees Recruiting Corporate culture Corporate image Branding (Marketing) Personnel Management Organizational Culture Personnel ; Direction Personnel ; Recrutement Culture organisationnelle Entreprises ; Image Stratégie de marque corporate image branding BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Employees ; Recruiting |
| topic_facet | Personnel management Employees Recruiting Corporate culture Corporate image Branding (Marketing) Personnel Management Organizational Culture Personnel ; Direction Personnel ; Recrutement Culture organisationnelle Entreprises ; Image Stratégie de marque corporate image branding BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Employees ; Recruiting |
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