Customer's new voice: extreme relevancy and experience through volunteered customer information
"The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generat...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2015]
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119004363/?ar |
| Zusammenfassung: | "The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels."-- |
| Beschreibung: | Includes bibliographical references and index. - Print version record and CIP data provided by publisher |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781119004363 1119004365 9781119004202 1119004209 9781119002321 111900232X |
Internformat
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| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:21:28Z |
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| isbn | 9781119004363 1119004365 9781119004202 1119004209 9781119002321 111900232X |
| language | English |
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| spelling | McKean, John 1956- VerfasserIn aut Customer's new voice extreme relevancy and experience through volunteered customer information John McKean Hoboken, New Jersey Wiley [2015] 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record and CIP data provided by publisher "The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels."-- Customer relations Consumer behavior Consommateurs ; Comportement BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior 9781119002321 Erscheint auch als Druck-Ausgabe 9781119002321 |
| spellingShingle | McKean, John 1956- Customer's new voice extreme relevancy and experience through volunteered customer information Customer relations Consumer behavior Consommateurs ; Comportement BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| title | Customer's new voice extreme relevancy and experience through volunteered customer information |
| title_auth | Customer's new voice extreme relevancy and experience through volunteered customer information |
| title_exact_search | Customer's new voice extreme relevancy and experience through volunteered customer information |
| title_full | Customer's new voice extreme relevancy and experience through volunteered customer information John McKean |
| title_fullStr | Customer's new voice extreme relevancy and experience through volunteered customer information John McKean |
| title_full_unstemmed | Customer's new voice extreme relevancy and experience through volunteered customer information John McKean |
| title_short | Customer's new voice |
| title_sort | customer s new voice extreme relevancy and experience through volunteered customer information |
| title_sub | extreme relevancy and experience through volunteered customer information |
| topic | Customer relations Consumer behavior Consommateurs ; Comportement BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| topic_facet | Customer relations Consumer behavior Consommateurs ; Comportement BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| work_keys_str_mv | AT mckeanjohn customersnewvoiceextremerelevancyandexperiencethroughvolunteeredcustomerinformation |