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Bibliographic Details
Main Authors: Chiaravalle, Bill (Author), Schenck, Barbara Findlay (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, NJ John Wiley & Sons [2015]
Edition:Second edition.
Series:For dummies
Subjects:
Links:https://learning.oreilly.com/library/view/-/9781118958094/?ar
Summary:Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
Item Description:Online resource; title from title page (Safari, viewed February 18, 2015)
Physical Description:1 online resource (1 volume) illustrations
ISBN:9781118958094
1118958098
111895808X
9781118958087