Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken
Wiley
2014
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118930281/?ar |
| Summary: | Many companies across the globe will suffer over the next few years as there is an emerging generation of customers who hate doing business with them. Trefler calls this real and imminent threat the Customer Apocalypse. He argues that the connected consumer is giving birth to a new generation of customer who are blowing up the very notion of customer relationship management. They're not interest in a relationship, and they won't be managed. This customer expects to be in control rather than to be controlled, and they want to discover your product or service on their own, and s. |
| Item Description: | Includes bibliographical references and index. - Print version record |
| Physical Description: | 1 online resource (192 pages) |
| ISBN: | 9781118930298 1118930290 9781118930281 1118930282 9781306821421 1306821428 |
Staff View
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| id | ZDB-30-ORH-047547286 |
| illustrated | Not Illustrated |
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| language | English |
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| spelling | Trefler, Alan VerfasserIn aut Build for Change Revolutionizing Customer Engagement through Continuous Digital Innovation Hoboken Wiley 2014 1 online resource (192 pages) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record Many companies across the globe will suffer over the next few years as there is an emerging generation of customers who hate doing business with them. Trefler calls this real and imminent threat the Customer Apocalypse. He argues that the connected consumer is giving birth to a new generation of customer who are blowing up the very notion of customer relationship management. They're not interest in a relationship, and they won't be managed. This customer expects to be in control rather than to be controlled, and they want to discover your product or service on their own, and s. Business Consumer satisfaction Customer services Affaires Consommateurs ; Satisfaction Service à la clientèle businesses (business enterprises) BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior 9781118930267 Erscheint auch als Druck-Ausgabe 9781118930267 |
| spellingShingle | Trefler, Alan Build for Change Revolutionizing Customer Engagement through Continuous Digital Innovation Business Consumer satisfaction Customer services Affaires Consommateurs ; Satisfaction Service à la clientèle businesses (business enterprises) BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| title | Build for Change Revolutionizing Customer Engagement through Continuous Digital Innovation |
| title_auth | Build for Change Revolutionizing Customer Engagement through Continuous Digital Innovation |
| title_exact_search | Build for Change Revolutionizing Customer Engagement through Continuous Digital Innovation |
| title_full | Build for Change Revolutionizing Customer Engagement through Continuous Digital Innovation |
| title_fullStr | Build for Change Revolutionizing Customer Engagement through Continuous Digital Innovation |
| title_full_unstemmed | Build for Change Revolutionizing Customer Engagement through Continuous Digital Innovation |
| title_short | Build for Change |
| title_sort | build for change revolutionizing customer engagement through continuous digital innovation |
| title_sub | Revolutionizing Customer Engagement through Continuous Digital Innovation |
| topic | Business Consumer satisfaction Customer services Affaires Consommateurs ; Satisfaction Service à la clientèle businesses (business enterprises) BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| topic_facet | Business Consumer satisfaction Customer services Affaires Consommateurs ; Satisfaction Service à la clientèle businesses (business enterprises) BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| work_keys_str_mv | AT trefleralan buildforchangerevolutionizingcustomerengagementthroughcontinuousdigitalinnovation |