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Bibliographische Detailangaben
Beteilige Person: Trefler, Alan (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Hoboken Wiley 2014
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9781118930281/?ar
Zusammenfassung:Many companies across the globe will suffer over the next few years as there is an emerging generation of customers who hate doing business with them. Trefler calls this real and imminent threat the Customer Apocalypse. He argues that the connected consumer is giving birth to a new generation of customer who are blowing up the very notion of customer relationship management. They're not interest in a relationship, and they won't be managed. This customer expects to be in control rather than to be controlled, and they want to discover your product or service on their own, and s.
Beschreibung:Includes bibliographical references and index. - Print version record
Umfang:1 online resource (192 pages)
ISBN:9781118930298
1118930290
9781118930281
1118930282
9781306821421
1306821428