APA (7th ed.) Citation

Tanner, J. F. (2014). Analytics and dynamic customer strategy: Big profits from big data. Wiley.

Chicago Style (17th ed.) Citation

Tanner, John F. Analytics and Dynamic Customer Strategy: Big Profits from Big Data. Hoboken, N.J: Wiley, 2014.

MLA (9th ed.) Citation

Tanner, John F. Analytics and Dynamic Customer Strategy: Big Profits from Big Data. Wiley, 2014.