Saved in:
Bibliographic Details
Main Author: Cummings, Stephen (Author)
Other Authors: Angwin, Duncan (Contributor)
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex Hoboken, New Jersey Wiley 2015
Subjects:
Links:https://learning.oreilly.com/library/view/-/9781118707180/?ar
Summary:"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective "--
Item Description:Includes bibliographical references. - Print version record and CIP data provided by publisher
Physical Description:1 online resource
ISBN:9781118707166
1118707168
9781118707180
1118707184
1118707230
9781119166696
1119166691
9781118707234