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This is a practical handbook to the changes taking place in the media and was conceived and written by 33 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Körperschaft: Chartered Institute of Public Relations (MitwirkendeR)
Weitere beteiligte Personen: Brown, Rob 1962 December 17- (MitwirkendeR), Waddington, Stephen (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Chichester, West Sussex Wiley [2013]
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9781118676929/?ar
Zusammenfassung:This is a practical handbook to the changes taking place in the media and was conceived and written by 33 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.
Beschreibung:Includes index. - Includes bibliographical references and index. - Print version record and CIP data provided by publisher
Umfang:1 Online-Ressource
ISBN:9781119207993
1119207991
9781118676929
1118676920
9781118676868
1118676866