Converge: transforming business at the intersection of marketing and technology
The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and bus...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2013]
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118632222/?ar |
| Zusammenfassung: | The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, S. |
| Beschreibung: | Includes index. - Print version record and CIP data provided by publisher |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781118632246 1118632249 9781118632222 1118632222 9781118632093 1118632095 |
Internformat
MARC
| LEADER | 00000cam a22000002c 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-047539526 | ||
| 003 | DE-627-1 | ||
| 005 | 20240228115140.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 191023s2013 xx |||||o 00| ||eng c | ||
| 020 | |a 9781118632246 |c pdf |9 978-1-118-63224-6 | ||
| 020 | |a 1118632249 |c pdf |9 1-118-63224-9 | ||
| 020 | |a 9781118632222 |c epub |9 978-1-118-63222-2 | ||
| 020 | |a 1118632222 |c epub |9 1-118-63222-2 | ||
| 020 | |a 9781118632093 |c mobipocket |9 978-1-118-63209-3 | ||
| 020 | |a 1118632095 |c mobipocket |9 1-118-63209-5 | ||
| 035 | |a (DE-627-1)047539526 | ||
| 035 | |a (DE-599)KEP047539526 | ||
| 035 | |a (ORHE)9781118632222 | ||
| 035 | |a (DE-627-1)047539526 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 072 | 7 | |a BUS |2 bisacsh | |
| 082 | 0 | |a 658.4/062 |2 23 | |
| 100 | 1 | |a Lord, Bob |d 1963- |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Converge |b transforming business at the intersection of marketing and technology |c Bob Lord, Ray Velez |
| 264 | 1 | |a Hoboken, New Jersey |b Wiley |c [2013] | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. - Print version record and CIP data provided by publisher | ||
| 520 | |a The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, S. | ||
| 650 | 0 | |a Business | |
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Technological innovations | |
| 650 | 2 | |a Marketing | |
| 650 | 4 | |a Affaires | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Innovations | |
| 650 | 4 | |a marketing | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; Structural Adjustment | |
| 650 | 4 | |a Business | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Technological innovations | |
| 700 | 1 | |a Velez, Ray |d 1960- |e MitwirkendeR |4 ctb | |
| 776 | 1 | |z 9781118575529 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781118575529 |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9781118632222/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-30-ORH-047539526 |
|---|---|
| _version_ | 1829007793633361921 |
| adam_text | |
| any_adam_object | |
| author | Lord, Bob 1963- |
| author2 | Velez, Ray 1960- |
| author2_role | ctb |
| author2_variant | r v rv |
| author_facet | Lord, Bob 1963- Velez, Ray 1960- |
| author_role | aut |
| author_sort | Lord, Bob 1963- |
| author_variant | b l bl |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)047539526 (DE-599)KEP047539526 (ORHE)9781118632222 |
| dewey-full | 658.4/062 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/062 |
| dewey-search | 658.4/062 |
| dewey-sort | 3658.4 262 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02546cam a22005892c 4500</leader><controlfield tag="001">ZDB-30-ORH-047539526</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228115140.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">191023s2013 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118632246</subfield><subfield code="c">pdf</subfield><subfield code="9">978-1-118-63224-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118632249</subfield><subfield code="c">pdf</subfield><subfield code="9">1-118-63224-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118632222</subfield><subfield code="c">epub</subfield><subfield code="9">978-1-118-63222-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118632222</subfield><subfield code="c">epub</subfield><subfield code="9">1-118-63222-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118632093</subfield><subfield code="c">mobipocket</subfield><subfield code="9">978-1-118-63209-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118632095</subfield><subfield code="c">mobipocket</subfield><subfield code="9">1-118-63209-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047539526</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP047539526</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9781118632222</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047539526</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4/062</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lord, Bob</subfield><subfield code="d">1963-</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Converge</subfield><subfield code="b">transforming business at the intersection of marketing and technology</subfield><subfield code="c">Bob Lord, Ray Velez</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey</subfield><subfield code="b">Wiley</subfield><subfield code="c">[2013]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index. - Print version record and CIP data provided by publisher</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, S.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Technological innovations</subfield></datafield><datafield tag="650" ind1=" " ind2="2"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Affaires</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Innovations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS ; Structural Adjustment</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technological innovations</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Velez, Ray</subfield><subfield code="d">1960-</subfield><subfield code="e">MitwirkendeR</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="776" ind1="1" ind2=" "><subfield code="z">9781118575529</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781118575529</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9781118632222/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-047539526 |
| illustrated | Not Illustrated |
| indexdate | 2025-04-10T09:35:57Z |
| institution | BVB |
| isbn | 9781118632246 1118632249 9781118632222 1118632222 9781118632093 1118632095 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Wiley |
| record_format | marc |
| spelling | Lord, Bob 1963- VerfasserIn aut Converge transforming business at the intersection of marketing and technology Bob Lord, Ray Velez Hoboken, New Jersey Wiley [2013] 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Print version record and CIP data provided by publisher The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, S. Business Marketing Technological innovations Affaires Innovations marketing BUSINESS & ECONOMICS ; Structural Adjustment Velez, Ray 1960- MitwirkendeR ctb 9781118575529 Erscheint auch als Druck-Ausgabe 9781118575529 |
| spellingShingle | Lord, Bob 1963- Converge transforming business at the intersection of marketing and technology Business Marketing Technological innovations Affaires Innovations marketing BUSINESS & ECONOMICS ; Structural Adjustment |
| title | Converge transforming business at the intersection of marketing and technology |
| title_auth | Converge transforming business at the intersection of marketing and technology |
| title_exact_search | Converge transforming business at the intersection of marketing and technology |
| title_full | Converge transforming business at the intersection of marketing and technology Bob Lord, Ray Velez |
| title_fullStr | Converge transforming business at the intersection of marketing and technology Bob Lord, Ray Velez |
| title_full_unstemmed | Converge transforming business at the intersection of marketing and technology Bob Lord, Ray Velez |
| title_short | Converge |
| title_sort | converge transforming business at the intersection of marketing and technology |
| title_sub | transforming business at the intersection of marketing and technology |
| topic | Business Marketing Technological innovations Affaires Innovations marketing BUSINESS & ECONOMICS ; Structural Adjustment |
| topic_facet | Business Marketing Technological innovations Affaires Innovations marketing BUSINESS & ECONOMICS ; Structural Adjustment |
| work_keys_str_mv | AT lordbob convergetransformingbusinessattheintersectionofmarketingandtechnology AT velezray convergetransformingbusinessattheintersectionofmarketingandtechnology |