The handbook of international advertising research:
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Chichester, UK
Wiley Blackwell
2014
|
| Schriftenreihe: | Handbooks in communication and media
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118378458/?ar |
| Beschreibung: | Includes bibliographical references and indexes. - Print version record |
| Umfang: | 1 Online-Ressource (1 volume) illustrations |
| ISBN: | 9781118378458 1118378458 |
Internformat
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| 650 | 0 | |a Export marketing |v Congresses |x Research | |
| 650 | 0 | |a Foreign trade promotion |v Congresses |x Research | |
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| 650 | 4 | |a Commerce international ; Promotion ; Recherche ; Congrès | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Export marketing ; Research | |
| 650 | 4 | |a Conference papers and proceedings | |
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Datensatz im Suchindex
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| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.1 |
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| discipline | Wirtschaftswissenschaften |
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| id | ZDB-30-ORH-047532866 |
| illustrated | Illustrated |
| indexdate | 2025-01-17T11:21:31Z |
| institution | BVB |
| isbn | 9781118378458 1118378458 |
| language | English |
| open_access_boolean | |
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| physical | 1 Online-Ressource (1 volume) illustrations |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Wiley Blackwell |
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| series2 | Handbooks in communication and media |
| spelling | The handbook of international advertising research edited by Hong Cheng Chichester, UK Wiley Blackwell 2014 1 Online-Ressource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Handbooks in communication and media Includes bibliographical references and indexes. - Print version record Export marketing Congresses Research Foreign trade promotion Congresses Research Advertising Commerce international ; Promotion ; Recherche ; Congrès Export marketing ; Research Conference papers and proceedings Cheng, Hong. HerausgeberIn edt |
| spellingShingle | The handbook of international advertising research Export marketing Congresses Research Foreign trade promotion Congresses Research Advertising Commerce international ; Promotion ; Recherche ; Congrès Export marketing ; Research Conference papers and proceedings |
| title | The handbook of international advertising research |
| title_auth | The handbook of international advertising research |
| title_exact_search | The handbook of international advertising research |
| title_full | The handbook of international advertising research edited by Hong Cheng |
| title_fullStr | The handbook of international advertising research edited by Hong Cheng |
| title_full_unstemmed | The handbook of international advertising research edited by Hong Cheng |
| title_short | The handbook of international advertising research |
| title_sort | handbook of international advertising research |
| topic | Export marketing Congresses Research Foreign trade promotion Congresses Research Advertising Commerce international ; Promotion ; Recherche ; Congrès Export marketing ; Research Conference papers and proceedings |
| topic_facet | Export marketing Congresses Research Foreign trade promotion Congresses Research Advertising Commerce international ; Promotion ; Recherche ; Congrès Export marketing ; Research Conference papers and proceedings |
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