Statistical methods in customer relationship management:
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for...
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| Main Author: | |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, United Kingdom
Wiley
2012
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118349199/?ar |
| Summary: | Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r. |
| Item Description: | Includes bibliographical references and index. - Print version record and CIP data provided by publisher |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781118349199 1118349199 9781118349182 1118349180 9781118349205 1118349202 9781118349212 1118349210 1119993202 9781119993209 1283645025 9781283645027 6613957526 9786613957528 |
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| 245 | 1 | 0 | |a Statistical methods in customer relationship management |c V. Kumar, J. Andrew Petersen |
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| 650 | 0 | |a Customer relations |x Management | |
| 650 | 0 | |a Customer relations |x Management |x Statistical models | |
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| isbn | 9781118349199 1118349199 9781118349182 1118349180 9781118349205 1118349202 9781118349212 1118349210 1119993202 9781119993209 1283645025 9781283645027 6613957526 9786613957528 |
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| spelling | Kumar, V. 1957- VerfasserIn aut Statistical methods in customer relationship management V. Kumar, J. Andrew Petersen Chichester, West Sussex, United Kingdom Wiley 2012 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record and CIP data provided by publisher Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r. Customer relations Management Customer relations Management Statistical models BUSINESS & ECONOMICS ; Customer Relations Customer relations ; Management Petersen, J. Andrew MitwirkendeR ctb 9780821395387 Erscheint auch als Druck-Ausgabe 9780821395387 |
| spellingShingle | Kumar, V. 1957- Statistical methods in customer relationship management Customer relations Management Customer relations Management Statistical models BUSINESS & ECONOMICS ; Customer Relations Customer relations ; Management |
| title | Statistical methods in customer relationship management |
| title_auth | Statistical methods in customer relationship management |
| title_exact_search | Statistical methods in customer relationship management |
| title_full | Statistical methods in customer relationship management V. Kumar, J. Andrew Petersen |
| title_fullStr | Statistical methods in customer relationship management V. Kumar, J. Andrew Petersen |
| title_full_unstemmed | Statistical methods in customer relationship management V. Kumar, J. Andrew Petersen |
| title_short | Statistical methods in customer relationship management |
| title_sort | statistical methods in customer relationship management |
| topic | Customer relations Management Customer relations Management Statistical models BUSINESS & ECONOMICS ; Customer Relations Customer relations ; Management |
| topic_facet | Customer relations Management Customer relations Management Statistical models BUSINESS & ECONOMICS ; Customer Relations Customer relations ; Management |
| work_keys_str_mv | AT kumarv statisticalmethodsincustomerrelationshipmanagement AT petersenjandrew statisticalmethodsincustomerrelationshipmanagement |