Complete B2B online marketing:
Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a c...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
J. Wiley & Sons
2012
|
| Series: | Sybex serious skills
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118239186/?ar |
| Summary: | Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resou. |
| Item Description: | Includes index. - Print version record |
| Physical Description: | 1 Online-Ressource (1 volume) illustrations |
| ISBN: | 9781118225875 1118225872 1280879815 9781280879814 9781118239186 1118239180 |
Staff View
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| spelling | Ginty, Maura VerfasserIn aut Complete B2B online marketing Maura Ginty and Lauren Vaccarello with William Leake Hoboken, N.J. J. Wiley & Sons 2012 1 Online-Ressource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Sybex serious skills Includes index. - Print version record Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resou. Industrial marketing Internet marketing Digital media Marketing industriel Marketing sur Internet Médias numériques BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Vaccarello, Lauren MitwirkendeR ctb Leake, William MitwirkendeR ctb 9781118147849 Erscheint auch als Druck-Ausgabe 9781118147849 |
| spellingShingle | Ginty, Maura Complete B2B online marketing Industrial marketing Internet marketing Digital media Marketing industriel Marketing sur Internet Médias numériques BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing |
| title | Complete B2B online marketing |
| title_auth | Complete B2B online marketing |
| title_exact_search | Complete B2B online marketing |
| title_full | Complete B2B online marketing Maura Ginty and Lauren Vaccarello with William Leake |
| title_fullStr | Complete B2B online marketing Maura Ginty and Lauren Vaccarello with William Leake |
| title_full_unstemmed | Complete B2B online marketing Maura Ginty and Lauren Vaccarello with William Leake |
| title_short | Complete B2B online marketing |
| title_sort | complete b2b online marketing |
| topic | Industrial marketing Internet marketing Digital media Marketing industriel Marketing sur Internet Médias numériques BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing |
| topic_facet | Industrial marketing Internet marketing Digital media Marketing industriel Marketing sur Internet Médias numériques BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing |
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