Brand against the machine: how to build your brand, cut through the marketing noise, and stand out from the competition
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becom...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons
2012
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118160336/?ar |
| Summary: | Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, a. |
| Item Description: | Includes index |
| Physical Description: | 1 Online-Ressource (xiv, 210 Seiten) |
| ISBN: | 9781118160350 1118160355 9781118160343 1118160347 9781118160336 1118160339 1283332434 9781283332439 9786613332431 6613332437 |
Staff View
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| spelling | Morgan, John 1961- VerfasserIn aut Brand against the machine how to build your brand, cut through the marketing noise, and stand out from the competition John Morgan Hoboken, N.J. John Wiley & Sons 2012 1 Online-Ressource (xiv, 210 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, a. English. Branding (Marketing) Brand name products Stratégie de marque Produits de marque branding BUSINESS & ECONOMICS ; Advertising & Promotion |
| spellingShingle | Morgan, John 1961- Brand against the machine how to build your brand, cut through the marketing noise, and stand out from the competition Branding (Marketing) Brand name products Stratégie de marque Produits de marque branding BUSINESS & ECONOMICS ; Advertising & Promotion |
| title | Brand against the machine how to build your brand, cut through the marketing noise, and stand out from the competition |
| title_auth | Brand against the machine how to build your brand, cut through the marketing noise, and stand out from the competition |
| title_exact_search | Brand against the machine how to build your brand, cut through the marketing noise, and stand out from the competition |
| title_full | Brand against the machine how to build your brand, cut through the marketing noise, and stand out from the competition John Morgan |
| title_fullStr | Brand against the machine how to build your brand, cut through the marketing noise, and stand out from the competition John Morgan |
| title_full_unstemmed | Brand against the machine how to build your brand, cut through the marketing noise, and stand out from the competition John Morgan |
| title_short | Brand against the machine |
| title_sort | brand against the machine how to build your brand cut through the marketing noise and stand out from the competition |
| title_sub | how to build your brand, cut through the marketing noise, and stand out from the competition |
| topic | Branding (Marketing) Brand name products Stratégie de marque Produits de marque branding BUSINESS & ECONOMICS ; Advertising & Promotion |
| topic_facet | Branding (Marketing) Brand name products Stratégie de marque Produits de marque branding BUSINESS & ECONOMICS ; Advertising & Promotion |
| work_keys_str_mv | AT morganjohn brandagainstthemachinehowtobuildyourbrandcutthroughthemarketingnoiseandstandoutfromthecompetition |