Kick-ass business & marketing secrets: how to blitz your competition
A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come w...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2011]
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118113455/?ar |
| Zusammenfassung: | A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it's important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, "Mr. Marketer" Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.-Delivers step-by-step advice on how to add value to every purchase -Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign -Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there's no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest |
| Beschreibung: | Includes index. - Online resource; title from digital title page (viewed on October 26, 2021) |
| Umfang: | 1 Online-Ressource (xvi, 272 Seiten) |
| ISBN: | 9781118113455 1118113454 9781118113448 1118113446 9781118113431 1118113438 128324005X 9781283240055 |
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| spelling | Pritchard, Bob VerfasserIn aut Kick-ass business & marketing secrets how to blitz your competition Bob Pritchard Hoboken, New Jersey John Wiley & Sons, Inc. [2011] 1 Online-Ressource (xvi, 272 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Online resource; title from digital title page (viewed on October 26, 2021) A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it's important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, "Mr. Marketer" Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.-Delivers step-by-step advice on how to add value to every purchase -Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign -Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there's no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest Marketing Consumer behavior Consommateurs ; Comportement marketing BUSINESS & ECONOMICS ; Distribution BUSINESS & ECONOMICS ; Marketing ; General 9781118035085 Erscheint auch als Druck-Ausgabe 9781118035085 |
| spellingShingle | Pritchard, Bob Kick-ass business & marketing secrets how to blitz your competition Marketing Consumer behavior Consommateurs ; Comportement marketing BUSINESS & ECONOMICS ; Distribution BUSINESS & ECONOMICS ; Marketing ; General |
| title | Kick-ass business & marketing secrets how to blitz your competition |
| title_auth | Kick-ass business & marketing secrets how to blitz your competition |
| title_exact_search | Kick-ass business & marketing secrets how to blitz your competition |
| title_full | Kick-ass business & marketing secrets how to blitz your competition Bob Pritchard |
| title_fullStr | Kick-ass business & marketing secrets how to blitz your competition Bob Pritchard |
| title_full_unstemmed | Kick-ass business & marketing secrets how to blitz your competition Bob Pritchard |
| title_short | Kick-ass business & marketing secrets |
| title_sort | kick ass business marketing secrets how to blitz your competition |
| title_sub | how to blitz your competition |
| topic | Marketing Consumer behavior Consommateurs ; Comportement marketing BUSINESS & ECONOMICS ; Distribution BUSINESS & ECONOMICS ; Marketing ; General |
| topic_facet | Marketing Consumer behavior Consommateurs ; Comportement marketing BUSINESS & ECONOMICS ; Distribution BUSINESS & ECONOMICS ; Marketing ; General |
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