Keyword intelligence: keyword research for search, social, and beyond
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phra...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Indianapolis, Ind.
John Wiley
[2012]
|
| Series: | Sybex serious skills
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118061831/?ar |
| Summary: | A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. |
| Item Description: | Includes index. - Online resurce; title from PDF title page (EBL, viewed May 22, 2013) |
| Physical Description: | 1 Online-Ressource (xxiii, 302 Seiten) illustrations |
| ISBN: | 9781118216859 1118216857 9781118216910 1118216911 9781118216897 111821689X 9781118061831 |
Staff View
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| 520 | |a A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. | ||
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| id | ZDB-30-ORH-04752524X |
| illustrated | Illustrated |
| indexdate | 2025-04-10T09:35:59Z |
| institution | BVB |
| isbn | 9781118216859 1118216857 9781118216910 1118216911 9781118216897 111821689X 9781118061831 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xxiii, 302 Seiten) illustrations |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | John Wiley |
| record_format | marc |
| series2 | Sybex serious skills |
| spelling | Jones, Ron 1956- VerfasserIn aut Keyword intelligence keyword research for search, social, and beyond Ron Jones Keyword research for search, social, and beyond Indianapolis, Ind. John Wiley [2012] ©2012 1 Online-Ressource (xxiii, 302 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Sybex serious skills Includes index. - Online resurce; title from PDF title page (EBL, viewed May 22, 2013) A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Keyword searching Internet marketing Recherche par mots-clés Marketing sur Internet BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Schlagwort World Wide Web Suchmaschine dissertations Academic theses Thèses et écrits académiques 9781118061831 Erscheint auch als Druck-Ausgabe 9781118061831 |
| spellingShingle | Jones, Ron 1956- Keyword intelligence keyword research for search, social, and beyond Keyword searching Internet marketing Recherche par mots-clés Marketing sur Internet BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Schlagwort World Wide Web Suchmaschine dissertations Academic theses Thèses et écrits académiques |
| title | Keyword intelligence keyword research for search, social, and beyond |
| title_alt | Keyword research for search, social, and beyond |
| title_auth | Keyword intelligence keyword research for search, social, and beyond |
| title_exact_search | Keyword intelligence keyword research for search, social, and beyond |
| title_full | Keyword intelligence keyword research for search, social, and beyond Ron Jones |
| title_fullStr | Keyword intelligence keyword research for search, social, and beyond Ron Jones |
| title_full_unstemmed | Keyword intelligence keyword research for search, social, and beyond Ron Jones |
| title_short | Keyword intelligence |
| title_sort | keyword intelligence keyword research for search social and beyond |
| title_sub | keyword research for search, social, and beyond |
| topic | Keyword searching Internet marketing Recherche par mots-clés Marketing sur Internet BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Schlagwort World Wide Web Suchmaschine dissertations Academic theses Thèses et écrits académiques |
| topic_facet | Keyword searching Internet marketing Recherche par mots-clés Marketing sur Internet BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Schlagwort World Wide Web Suchmaschine dissertations Academic theses Thèses et écrits académiques |
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