Keyword intelligence: keyword research for search, social, and beyond
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phra...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Indianapolis, Ind.
John Wiley
[2012]
|
| Schriftenreihe: | Sybex serious skills
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118061831/?ar |
| Zusammenfassung: | A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. |
| Beschreibung: | Includes index. - Online resurce; title from PDF title page (EBL, viewed May 22, 2013) |
| Umfang: | 1 Online-Ressource (xxiii, 302 Seiten) illustrations |
| ISBN: | 9781118216859 1118216857 9781118216910 1118216911 9781118216897 111821689X 9781118061831 |
Internformat
MARC
| LEADER | 00000cam a22000002c 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-04752524X | ||
| 003 | DE-627-1 | ||
| 005 | 20240228114848.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 191023s2012 xx |||||o 00| ||eng c | ||
| 020 | |a 9781118216859 |c electronic bk. |9 978-1-118-21685-9 | ||
| 020 | |a 1118216857 |c electronic bk. |9 1-118-21685-7 | ||
| 020 | |a 9781118216910 |c electronic bk. |9 978-1-118-21691-0 | ||
| 020 | |a 1118216911 |c electronic bk. |9 1-118-21691-1 | ||
| 020 | |a 9781118216897 |c electronic bk. |9 978-1-118-21689-7 | ||
| 020 | |a 111821689X |c electronic bk. |9 1-118-21689-X | ||
| 020 | |a 9781118061831 |9 978-1-118-06183-1 | ||
| 035 | |a (DE-627-1)04752524X | ||
| 035 | |a (DE-599)KEP04752524X | ||
| 035 | |a (ORHE)9781118061831 | ||
| 035 | |a (DE-627-1)04752524X | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 072 | 7 | |a BUS |2 bisacsh | |
| 072 | 7 | |a BUS |2 bisacsh | |
| 072 | 7 | |a BUS |2 bisacsh | |
| 072 | 7 | |a BUS |2 bisacsh | |
| 072 | 7 | |a BUS |2 bisacsh | |
| 082 | 0 | |a 658.872 |2 22 | |
| 084 | |a ST 205 |2 rvk | ||
| 084 | |a ST 306 |2 rvk | ||
| 100 | 1 | |a Jones, Ron |d 1956- |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Keyword intelligence |b keyword research for search, social, and beyond |c Ron Jones |
| 246 | 3 | 3 | |a Keyword research for search, social, and beyond |
| 264 | 1 | |a Indianapolis, Ind. |b John Wiley |c [2012] | |
| 264 | 4 | |c ©2012 | |
| 300 | |a 1 Online-Ressource (xxiii, 302 Seiten) |b illustrations | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Sybex serious skills | |
| 500 | |a Includes index. - Online resurce; title from PDF title page (EBL, viewed May 22, 2013) | ||
| 520 | |a A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. | ||
| 650 | 0 | |a Keyword searching | |
| 650 | 0 | |a Internet marketing | |
| 650 | 4 | |a Recherche par mots-clés | |
| 650 | 4 | |a Marketing sur Internet | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; Mail Order | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; Marketing ; Direct | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; Marketing ; Multilevel | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; Marketing ; Telemarketing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Keyword searching | |
| 650 | 4 | |a Schlagwort | |
| 650 | 4 | |a World Wide Web | |
| 650 | 4 | |a Suchmaschine | |
| 650 | 4 | |a dissertations | |
| 650 | 4 | |a Academic theses | |
| 650 | 4 | |a Academic theses | |
| 650 | 4 | |a Thèses et écrits académiques | |
| 776 | 1 | |z 9781118061831 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781118061831 |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9781118061831/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 912 | |a ZDB-30-ORH | ||
| 936 | r | v | |a ST 205 |
| 936 | r | v | |a ST 306 |
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-30-ORH-04752524X |
|---|---|
| _version_ | 1829007796358610944 |
| adam_text | |
| any_adam_object | |
| author | Jones, Ron 1956- |
| author_facet | Jones, Ron 1956- |
| author_role | aut |
| author_sort | Jones, Ron 1956- |
| author_variant | r j rj |
| building | Verbundindex |
| bvnumber | localTUM |
| classification_rvk | ST 205 ST 306 |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)04752524X (DE-599)KEP04752524X (ORHE)9781118061831 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03403cam a22007932c 4500</leader><controlfield tag="001">ZDB-30-ORH-04752524X</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228114848.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">191023s2012 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118216859</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-118-21685-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118216857</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-118-21685-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118216910</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-118-21691-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118216911</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-118-21691-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118216897</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-118-21689-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">111821689X</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-118-21689-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118061831</subfield><subfield code="9">978-1-118-06183-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)04752524X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP04752524X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9781118061831</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)04752524X</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ST 205</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ST 306</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jones, Ron</subfield><subfield code="d">1956-</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Keyword intelligence</subfield><subfield code="b">keyword research for search, social, and beyond</subfield><subfield code="c">Ron Jones</subfield></datafield><datafield tag="246" ind1="3" ind2="3"><subfield code="a">Keyword research for search, social, and beyond</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Indianapolis, Ind.</subfield><subfield code="b">John Wiley</subfield><subfield code="c">[2012]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxiii, 302 Seiten)</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Sybex serious skills</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index. - Online resurce; title from PDF title page (EBL, viewed May 22, 2013)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Keyword searching</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Recherche par mots-clés</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing sur Internet</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS ; Mail Order</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS ; Marketing ; Direct</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS ; Marketing ; Multilevel</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS ; Marketing ; Telemarketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Keyword searching</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Schlagwort</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">World Wide Web</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Suchmaschine</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">dissertations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Academic theses</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Academic theses</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Thèses et écrits académiques</subfield></datafield><datafield tag="776" ind1="1" ind2=" "><subfield code="z">9781118061831</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781118061831</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9781118061831/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="936" ind1="r" ind2="v"><subfield code="a">ST 205</subfield></datafield><datafield tag="936" ind1="r" ind2="v"><subfield code="a">ST 306</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-04752524X |
| illustrated | Illustrated |
| indexdate | 2025-04-10T09:35:59Z |
| institution | BVB |
| isbn | 9781118216859 1118216857 9781118216910 1118216911 9781118216897 111821689X 9781118061831 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xxiii, 302 Seiten) illustrations |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | John Wiley |
| record_format | marc |
| series2 | Sybex serious skills |
| spelling | Jones, Ron 1956- VerfasserIn aut Keyword intelligence keyword research for search, social, and beyond Ron Jones Keyword research for search, social, and beyond Indianapolis, Ind. John Wiley [2012] ©2012 1 Online-Ressource (xxiii, 302 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Sybex serious skills Includes index. - Online resurce; title from PDF title page (EBL, viewed May 22, 2013) A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Keyword searching Internet marketing Recherche par mots-clés Marketing sur Internet BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Schlagwort World Wide Web Suchmaschine dissertations Academic theses Thèses et écrits académiques 9781118061831 Erscheint auch als Druck-Ausgabe 9781118061831 |
| spellingShingle | Jones, Ron 1956- Keyword intelligence keyword research for search, social, and beyond Keyword searching Internet marketing Recherche par mots-clés Marketing sur Internet BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Schlagwort World Wide Web Suchmaschine dissertations Academic theses Thèses et écrits académiques |
| title | Keyword intelligence keyword research for search, social, and beyond |
| title_alt | Keyword research for search, social, and beyond |
| title_auth | Keyword intelligence keyword research for search, social, and beyond |
| title_exact_search | Keyword intelligence keyword research for search, social, and beyond |
| title_full | Keyword intelligence keyword research for search, social, and beyond Ron Jones |
| title_fullStr | Keyword intelligence keyword research for search, social, and beyond Ron Jones |
| title_full_unstemmed | Keyword intelligence keyword research for search, social, and beyond Ron Jones |
| title_short | Keyword intelligence |
| title_sort | keyword intelligence keyword research for search social and beyond |
| title_sub | keyword research for search, social, and beyond |
| topic | Keyword searching Internet marketing Recherche par mots-clés Marketing sur Internet BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Schlagwort World Wide Web Suchmaschine dissertations Academic theses Thèses et écrits académiques |
| topic_facet | Keyword searching Internet marketing Recherche par mots-clés Marketing sur Internet BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Schlagwort World Wide Web Suchmaschine dissertations Academic theses Thèses et écrits académiques |
| work_keys_str_mv | AT jonesron keywordintelligencekeywordresearchforsearchsocialandbeyond AT jonesron keywordresearchforsearchsocialandbeyond |