This is social commerce: turning social media into sales
The first book to market on the hottest topic on the web<br /> <br />Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means ... and how to do it. Social media has moved on, it's not enough to just be engagi...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Chichester, West Sussex, U.K.
Capstone
2012
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780857082411/?ar |
| Zusammenfassung: | The first book to market on the hottest topic on the web<br /> <br />Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means ... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage - you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. <br /><br /> Includes :<br /> Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook<br /> Building a loyal community who will keep coming back and buying from you<br /> How to offer superb customer service to your social media consumers<br /> Developing new product especially for this new environment <br /> Measuring your ROI <br /> |
| Beschreibung: | Includes bibliographical references and index. - Print version record |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9780857082411 0857082418 1283432161 9781283432160 9780857082541 085708254X 9780857082534 0857082531 9780857082558 0857082558 |
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| 650 | 4 | |a social media | |
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| id | ZDB-30-ORH-047520345 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:21:33Z |
| institution | BVB |
| isbn | 9780857082411 0857082418 1283432161 9781283432160 9780857082541 085708254X 9780857082534 0857082531 9780857082558 0857082558 |
| language | English |
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| spelling | Clapperton, Guy VerfasserIn aut This is social commerce turning social media into sales Guy Clapperton Chichester, West Sussex, U.K. Capstone 2012 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record The first book to market on the hottest topic on the web<br /> <br />Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means ... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage - you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. <br /><br /> Includes :<br /> Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook<br /> Building a loyal community who will keep coming back and buying from you<br /> How to offer superb customer service to your social media consumers<br /> Developing new product especially for this new environment <br /> Measuring your ROI <br /> Electronic commerce Social aspects Internet marketing Social aspects Customer clubs Cooperative societies Consumer cooperatives Online social networks Social media Social Media Commerce électronique ; Aspect social Marketing sur Internet ; Aspect social Clubs de gros (Marketing) Coopératives Coopératives de consommation Réseaux sociaux (Internet) Médias sociaux social media BUSINESS & ECONOMICS ; General Business and Management Electronic commerce ; Social aspects 9786613432162 Erscheint auch als Druck-Ausgabe 9786613432162 |
| spellingShingle | Clapperton, Guy This is social commerce turning social media into sales Electronic commerce Social aspects Internet marketing Social aspects Customer clubs Cooperative societies Consumer cooperatives Online social networks Social media Social Media Commerce électronique ; Aspect social Marketing sur Internet ; Aspect social Clubs de gros (Marketing) Coopératives Coopératives de consommation Réseaux sociaux (Internet) Médias sociaux social media BUSINESS & ECONOMICS ; General Business and Management Electronic commerce ; Social aspects |
| title | This is social commerce turning social media into sales |
| title_auth | This is social commerce turning social media into sales |
| title_exact_search | This is social commerce turning social media into sales |
| title_full | This is social commerce turning social media into sales Guy Clapperton |
| title_fullStr | This is social commerce turning social media into sales Guy Clapperton |
| title_full_unstemmed | This is social commerce turning social media into sales Guy Clapperton |
| title_short | This is social commerce |
| title_sort | this is social commerce turning social media into sales |
| title_sub | turning social media into sales |
| topic | Electronic commerce Social aspects Internet marketing Social aspects Customer clubs Cooperative societies Consumer cooperatives Online social networks Social media Social Media Commerce électronique ; Aspect social Marketing sur Internet ; Aspect social Clubs de gros (Marketing) Coopératives Coopératives de consommation Réseaux sociaux (Internet) Médias sociaux social media BUSINESS & ECONOMICS ; General Business and Management Electronic commerce ; Social aspects |
| topic_facet | Electronic commerce Social aspects Internet marketing Social aspects Customer clubs Cooperative societies Consumer cooperatives Online social networks Social media Social Media Commerce électronique ; Aspect social Marketing sur Internet ; Aspect social Clubs de gros (Marketing) Coopératives Coopératives de consommation Réseaux sociaux (Internet) Médias sociaux social media BUSINESS & ECONOMICS ; General Business and Management Electronic commerce ; Social aspects |
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