Whoever tells the best story wins: how to use your own stories to communicate with power and impact
Better than any other communication tool, stories explain who you are, what you want ... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compellin...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
AMACOM/American Management Association
[2015]
|
| Ausgabe: | Second edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780814449134/?ar |
| Zusammenfassung: | Better than any other communication tool, stories explain who you are, what you want ... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compelling story to relate. This book will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated, this edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. It is complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling. -- |
| Beschreibung: | Includes bibliographical references and index. - Print version record |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9780814449141 081444914X 9780814449134 |
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| spelling | Simmons, Annette VerfasserIn aut Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons Second edition. New York AMACOM/American Management Association [2015] 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record Better than any other communication tool, stories explain who you are, what you want ... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compelling story to relate. This book will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated, this edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. It is complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling. -- Business communication Storytelling Communication dans l'entreprise Art de conter BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Affärskommunikation 9780814449134 Erscheint auch als Druck-Ausgabe 9780814449134 |
| spellingShingle | Simmons, Annette Whoever tells the best story wins how to use your own stories to communicate with power and impact Business communication Storytelling Communication dans l'entreprise Art de conter BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Affärskommunikation |
| title | Whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_auth | Whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_exact_search | Whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_full | Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons |
| title_fullStr | Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons |
| title_full_unstemmed | Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons |
| title_short | Whoever tells the best story wins |
| title_sort | whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_sub | how to use your own stories to communicate with power and impact |
| topic | Business communication Storytelling Communication dans l'entreprise Art de conter BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Affärskommunikation |
| topic_facet | Business communication Storytelling Communication dans l'entreprise Art de conter BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Affärskommunikation |
| work_keys_str_mv | AT simmonsannette whoevertellsthebeststorywinshowtouseyourownstoriestocommunicatewithpowerandimpact |