Lead right for your company's type: how to connect your culture with your customer promise

This book explores the premise that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g. utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Appl...

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Bibliographic Details
Main Author: Schneider, William E. (Author)
Format: Electronic eBook
Language:English
Published: New York, NY AMACOM [2017]
Subjects:
Links:https://learning.oreilly.com/library/view/-/9780814438008/?ar
Summary:This book explores the premise that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g. utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). It serves to identify the failures of an enterprise and how to fix the problems when the enterprise falls apart.
Item Description:Includes bibliographical references and index. - Description based on online resource; title from title page (viewed July 7, 2017)
Physical Description:1 Online-Ressource (1 volume) Illustrationen
ISBN:9780814438008
0814438008