Green giants: how smart companies turn sustainability into billion-dollar businesses

This book examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur t...

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Bibliographic Details
Main Author: Williams, E. Freya (Author)
Format: Electronic eBook
Language:English
Published: New York AMACOM - American Management Association [2015]
Subjects:
Links:https://learning.oreilly.com/library/view/-/9780814436141/?ar
Summary:This book examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, this book serves as a blueprint for sustainable success that anyone can follow. --
Item Description:Includes bibliographical references and index. - Print version record
Physical Description:1 Online-Ressource
ISBN:9780814436141
0814436145
9781680159127
1680159127