Green giants: how smart companies turn sustainability into billion-dollar businesses

This book examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur t...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Beteilige Person: Williams, E. Freya (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: New York AMACOM - American Management Association [2015]
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9780814436141/?ar
Zusammenfassung:This book examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, this book serves as a blueprint for sustainable success that anyone can follow. --
Beschreibung:Includes bibliographical references and index. - Print version record
Umfang:1 Online-Ressource
ISBN:9780814436141
0814436145
9781680159127
1680159127