Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
American Management Association
2014
|
| Series: | The Brian Tracy success library
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780814434215/?ar |
| Summary: | Twenty-one ideas you can use to improve your strategic marketing results immediately, including how to build your customer base, set yourself apart from the competition, answer the three crucial questions about any new product or service, leverage market research and focus groups to fuel better decisions, fulfill a basic emotional need for buyers, determing the correct price point for your offerings, become truly customer-focused, make the most of your distribution channels, master the concepts of specialization, differentiation, segmentation, and concentration, give customers a reason to switch from your competitors, and more. Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche. |
| Item Description: | Includes index. - Print version record |
| Physical Description: | 1 online resource (104 pages .) |
| ISBN: | 9780814434222 0814434223 9780814434215 |
Staff View
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| series2 | The Brian Tracy success library |
| spelling | Tracy, Brian VerfasserIn aut Marketing Brian Tracy New York American Management Association 2014 1 online resource (104 pages .) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The Brian Tracy success library Includes index. - Print version record Twenty-one ideas you can use to improve your strategic marketing results immediately, including how to build your customer base, set yourself apart from the competition, answer the three crucial questions about any new product or service, leverage market research and focus groups to fuel better decisions, fulfill a basic emotional need for buyers, determing the correct price point for your offerings, become truly customer-focused, make the most of your distribution channels, master the concepts of specialization, differentiation, segmentation, and concentration, give customers a reason to switch from your competitors, and more. Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche. Marketing marketing BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior 9780814434215 Erscheint auch als Druck-Ausgabe 9780814434215 |
| spellingShingle | Tracy, Brian Marketing Marketing marketing BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing Brian Tracy |
| title_fullStr | Marketing Brian Tracy |
| title_full_unstemmed | Marketing Brian Tracy |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing marketing BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
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