Secret service: hidden systems that deliver unforgettable customer service
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Cred...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
AMACOM
[2003]
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780814426975/?ar |
| Summary: | The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick. |
| Item Description: | Includes index. - Print version record |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9780814426975 0814426972 9780814471715 0814471714 |
Staff View
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| 520 | |a The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick. | ||
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| discipline | Wirtschaftswissenschaften |
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| spelling | DiJulius, John R. 1964- VerfasserIn aut Secret service hidden systems that deliver unforgettable customer service John R. DiJulius III ; foreword by Bill Capodagli and Lynn Jackson New York AMACOM [2003] 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Print version record The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick. Customer services Consumer satisfaction Customer loyalty Consumer Behavior Service à la clientèle Consommateurs ; Satisfaction Consommateurs ; Fidélité BUSINESS & ECONOMICS ; Customer Relations 0814471714 Erscheint auch als Druck-Ausgabe 0814471714 |
| spellingShingle | DiJulius, John R. 1964- Secret service hidden systems that deliver unforgettable customer service Customer services Consumer satisfaction Customer loyalty Consumer Behavior Service à la clientèle Consommateurs ; Satisfaction Consommateurs ; Fidélité BUSINESS & ECONOMICS ; Customer Relations |
| title | Secret service hidden systems that deliver unforgettable customer service |
| title_auth | Secret service hidden systems that deliver unforgettable customer service |
| title_exact_search | Secret service hidden systems that deliver unforgettable customer service |
| title_full | Secret service hidden systems that deliver unforgettable customer service John R. DiJulius III ; foreword by Bill Capodagli and Lynn Jackson |
| title_fullStr | Secret service hidden systems that deliver unforgettable customer service John R. DiJulius III ; foreword by Bill Capodagli and Lynn Jackson |
| title_full_unstemmed | Secret service hidden systems that deliver unforgettable customer service John R. DiJulius III ; foreword by Bill Capodagli and Lynn Jackson |
| title_short | Secret service |
| title_sort | secret service hidden systems that deliver unforgettable customer service |
| title_sub | hidden systems that deliver unforgettable customer service |
| topic | Customer services Consumer satisfaction Customer loyalty Consumer Behavior Service à la clientèle Consommateurs ; Satisfaction Consommateurs ; Fidélité BUSINESS & ECONOMICS ; Customer Relations |
| topic_facet | Customer services Consumer satisfaction Customer loyalty Consumer Behavior Service à la clientèle Consommateurs ; Satisfaction Consommateurs ; Fidélité BUSINESS & ECONOMICS ; Customer Relations |
| work_keys_str_mv | AT dijuliusjohnr secretservicehiddensystemsthatdeliverunforgettablecustomerservice |