Whoever tells the best story wins: how to use your own stories to communicate with power and impact
"People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a &quo...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Amacom
2007
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780814409145/?ar |
| Summary: | "People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do."--Jacket |
| Item Description: | Includes bibliographical references (pages 213-216) and index. - Print version record |
| Physical Description: | 1 Online-Ressource (x, 226 Seiten) |
| ISBN: | 9780814400845 0814400841 9781621984641 1621984648 1281126705 9781281126702 9786611126704 6611126708 9780814409145 |
Staff View
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| spelling | Simmons, Annette VerfasserIn aut Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons New York Amacom 2007 1 Online-Ressource (x, 226 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references (pages 213-216) and index. - Print version record "People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do."--Jacket Business communication Storytelling Communication dans l'entreprise Art de conter BUSINESS & ECONOMICS ; Business Communication ; Meetings & Presentations dissertations Academic theses Thèses et écrits académiques 0814409148 Erscheint auch als Druck-Ausgabe 0814409148 |
| spellingShingle | Simmons, Annette Whoever tells the best story wins how to use your own stories to communicate with power and impact Business communication Storytelling Communication dans l'entreprise Art de conter BUSINESS & ECONOMICS ; Business Communication ; Meetings & Presentations dissertations Academic theses Thèses et écrits académiques |
| title | Whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_auth | Whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_exact_search | Whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_full | Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons |
| title_fullStr | Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons |
| title_full_unstemmed | Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons |
| title_short | Whoever tells the best story wins |
| title_sort | whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_sub | how to use your own stories to communicate with power and impact |
| topic | Business communication Storytelling Communication dans l'entreprise Art de conter BUSINESS & ECONOMICS ; Business Communication ; Meetings & Presentations dissertations Academic theses Thèses et écrits académiques |
| topic_facet | Business communication Storytelling Communication dans l'entreprise Art de conter BUSINESS & ECONOMICS ; Business Communication ; Meetings & Presentations dissertations Academic theses Thèses et écrits académiques |
| work_keys_str_mv | AT simmonsannette whoevertellsthebeststorywinshowtouseyourownstoriestocommunicatewithpowerandimpact |