The age curve: how to profit from the coming demographic storm

A myth-breaking book that will redefine who marketers see as their most valuable customers.

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Bibliographic Details
Main Author: Gronbach, Kenneth W. (Author)
Corporate Author: American Management Association (Contributor)
Format: Electronic eBook
Language:English
Published: New York American Management Association 2008
Subjects:
Links:https://learning.oreilly.com/library/view/-/9780814401811/?ar
Summary:A myth-breaking book that will redefine who marketers see as their most valuable customers.
Item Description:Includes index. - Print version record
Physical Description:1 Online-Ressource (xvii, 266 Seiten) illustrations
ISBN:9780814410172
0814410170
9780814401811
0814401813
1281757861
9781281757869
9786611757861
6611757864