Marketing lessons from the Grateful Dead: what every business can learn from the most iconic band in history
"The Grateful Dead broke almost every rule in the music industry book ... By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2010
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780470900529/?ar |
| Summary: | "The Grateful Dead broke almost every rule in the music industry book ... By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations ... you can apply to your business ..."--Page 4 of cover |
| Item Description: | Includes bibliographical references (page 159). - Print version record |
| Physical Description: | 1 online resource (xxv, 163 pages) illustrations |
| ISBN: | 9780470940938 047094093X 9780470940846 0470940840 128272911X 9781282729117 9780470900529 |
Staff View
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| spelling | Scott, David Meerman VerfasserIn aut Marketing lessons from the Grateful Dead what every business can learn from the most iconic band in history David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg] Hoboken, NJ Wiley 2010 1 online resource (xxv, 163 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references (page 159). - Print version record "The Grateful Dead broke almost every rule in the music industry book ... By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations ... you can apply to your business ..."--Page 4 of cover Grateful Dead (Musical group) Marketing Social media Economic aspects Success in business Médias sociaux ; Aspect économique Succès dans les affaires marketing BUSINESS & ECONOMICS ; Green Business Social media ; Economic aspects Halligan, Brian 1967- MitwirkendeR ctb Blakesberg, Jay MitwirkendeR ctb 9780470900529 Erscheint auch als Druck-Ausgabe 9780470900529 |
| spellingShingle | Scott, David Meerman Marketing lessons from the Grateful Dead what every business can learn from the most iconic band in history Grateful Dead (Musical group) Marketing Social media Economic aspects Success in business Médias sociaux ; Aspect économique Succès dans les affaires marketing BUSINESS & ECONOMICS ; Green Business Social media ; Economic aspects |
| title | Marketing lessons from the Grateful Dead what every business can learn from the most iconic band in history |
| title_auth | Marketing lessons from the Grateful Dead what every business can learn from the most iconic band in history |
| title_exact_search | Marketing lessons from the Grateful Dead what every business can learn from the most iconic band in history |
| title_full | Marketing lessons from the Grateful Dead what every business can learn from the most iconic band in history David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg] |
| title_fullStr | Marketing lessons from the Grateful Dead what every business can learn from the most iconic band in history David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg] |
| title_full_unstemmed | Marketing lessons from the Grateful Dead what every business can learn from the most iconic band in history David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg] |
| title_short | Marketing lessons from the Grateful Dead |
| title_sort | marketing lessons from the grateful dead what every business can learn from the most iconic band in history |
| title_sub | what every business can learn from the most iconic band in history |
| topic | Grateful Dead (Musical group) Marketing Social media Economic aspects Success in business Médias sociaux ; Aspect économique Succès dans les affaires marketing BUSINESS & ECONOMICS ; Green Business Social media ; Economic aspects |
| topic_facet | Grateful Dead (Musical group) Marketing Social media Economic aspects Success in business Médias sociaux ; Aspect économique Succès dans les affaires marketing BUSINESS & ECONOMICS ; Green Business Social media ; Economic aspects |
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