Buy now: creative marketing that gets customers to respond to you and your product
"Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | , |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2011
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780470888018/?ar |
| Zusammenfassung: | "Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights."-- |
| Beschreibung: | Print version record |
| Umfang: | 1 Online-Ressource (xiv, 224 Seiten) |
| ISBN: | 1118007875 9781118007877 9781118007891 1118007891 1283940930 9781283940931 9780470888018 |
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| 650 | 4 | |a BUSINESS & ECONOMICS ; Marketing ; Multilevel | |
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| indexdate | 2025-01-17T11:21:39Z |
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| language | English |
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| spelling | Cesari, Rick 1956- VerfasserIn aut Buy now creative marketing that gets customers to respond to you and your product Rick Cesari, Ron Lynch ; with Tom Kelly Hoboken, N.J. Wiley 2011 1 Online-Ressource (xiv, 224 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Print version record "Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights."-- English. Direct marketing Customer relations Marketing direct BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Business and Management Lynch, Ron 1966- MitwirkendeR ctb Kelly, Tom 1950 October 8- MitwirkendeR ctb 9780470888018 Erscheint auch als Druck-Ausgabe 9780470888018 |
| spellingShingle | Cesari, Rick 1956- Buy now creative marketing that gets customers to respond to you and your product Direct marketing Customer relations Marketing direct BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Business and Management |
| title | Buy now creative marketing that gets customers to respond to you and your product |
| title_auth | Buy now creative marketing that gets customers to respond to you and your product |
| title_exact_search | Buy now creative marketing that gets customers to respond to you and your product |
| title_full | Buy now creative marketing that gets customers to respond to you and your product Rick Cesari, Ron Lynch ; with Tom Kelly |
| title_fullStr | Buy now creative marketing that gets customers to respond to you and your product Rick Cesari, Ron Lynch ; with Tom Kelly |
| title_full_unstemmed | Buy now creative marketing that gets customers to respond to you and your product Rick Cesari, Ron Lynch ; with Tom Kelly |
| title_short | Buy now |
| title_sort | buy now creative marketing that gets customers to respond to you and your product |
| title_sub | creative marketing that gets customers to respond to you and your product |
| topic | Direct marketing Customer relations Marketing direct BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Business and Management |
| topic_facet | Direct marketing Customer relations Marketing direct BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Business and Management |
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