Data mining techniques: for marketing, sales, and customer relationship management
The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern b...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Indianapolis, Ind.
Wiley
2011
|
| Edition: | 3rd ed. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780470650936/?ar |
| Summary: | The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition-more than 50% new and revised- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. |
| Item Description: | Includes bibliographical references and index. - Print version record |
| Physical Description: | 1 online resource (846 pages) illustrations |
| ISBN: | 9781118087459 1118087453 9781118087473 111808747X 9781118087503 111808750X 1280686197 9781280686191 9786613663139 6613663131 9780470650936 |
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| spelling | Linoff, Gordon VerfasserIn aut Data mining techniques for marketing, sales, and customer relationship management Gordon S. Linoff, Michael J.A. Berry 3rd ed. Indianapolis, Ind. Wiley 2011 1 online resource (846 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition-more than 50% new and revised- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. English. Business Data processing Data mining Marketing Data processing Management Data processing Gestion ; Informatique Exploration de données (Informatique) Marketing ; Informatique BUSINESS & ECONOMICS ; Green Business Computers and IT Management ; Data processing Business ; Data processing Marketing ; Data processing Data Mining Marketing Kundenberatung Marknadsföring ; databehandling Berry, Michael J. A. VerfasserIn aut 9780470650936 Erscheint auch als Druck-Ausgabe 9780470650936 |
| spellingShingle | Linoff, Gordon Berry, Michael J. A. Data mining techniques for marketing, sales, and customer relationship management Business Data processing Data mining Marketing Data processing Management Data processing Gestion ; Informatique Exploration de données (Informatique) Marketing ; Informatique BUSINESS & ECONOMICS ; Green Business Computers and IT Management ; Data processing Business ; Data processing Marketing ; Data processing Data Mining Marketing Kundenberatung Marknadsföring ; databehandling |
| title | Data mining techniques for marketing, sales, and customer relationship management |
| title_auth | Data mining techniques for marketing, sales, and customer relationship management |
| title_exact_search | Data mining techniques for marketing, sales, and customer relationship management |
| title_full | Data mining techniques for marketing, sales, and customer relationship management Gordon S. Linoff, Michael J.A. Berry |
| title_fullStr | Data mining techniques for marketing, sales, and customer relationship management Gordon S. Linoff, Michael J.A. Berry |
| title_full_unstemmed | Data mining techniques for marketing, sales, and customer relationship management Gordon S. Linoff, Michael J.A. Berry |
| title_short | Data mining techniques |
| title_sort | data mining techniques for marketing sales and customer relationship management |
| title_sub | for marketing, sales, and customer relationship management |
| topic | Business Data processing Data mining Marketing Data processing Management Data processing Gestion ; Informatique Exploration de données (Informatique) Marketing ; Informatique BUSINESS & ECONOMICS ; Green Business Computers and IT Management ; Data processing Business ; Data processing Marketing ; Data processing Data Mining Marketing Kundenberatung Marknadsföring ; databehandling |
| topic_facet | Business Data processing Data mining Marketing Data processing Management Data processing Gestion ; Informatique Exploration de données (Informatique) Marketing ; Informatique BUSINESS & ECONOMICS ; Green Business Computers and IT Management ; Data processing Business ; Data processing Marketing ; Data processing Data Mining Marketing Kundenberatung Marknadsföring ; databehandling |
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