Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2010
|
| Series: | --For dummies
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780470616680/?ar |
| Summary: | "Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more."--Resource description page |
| Item Description: | Includes bibliographical references and index. - Print version record |
| Physical Description: | 1 online resource (xviii, 362 pages) illustrations |
| ISBN: | 9780470929490 0470929499 9780470929513 0470929510 9780470616680 |
Staff View
MARC
| LEADER | 00000cam a22000002c 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-047487364 | ||
| 003 | DE-627-1 | ||
| 005 | 20240228114643.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 191023s2010 xx |||||o 00| ||eng c | ||
| 020 | |a 9780470929490 |c electronic bk. |9 978-0-470-92949-0 | ||
| 020 | |a 0470929499 |c electronic bk. |9 0-470-92949-9 | ||
| 020 | |a 9780470929513 |c electronic bk. |9 978-0-470-92951-3 | ||
| 020 | |a 0470929510 |c electronic bk. |9 0-470-92951-0 | ||
| 020 | |a 9780470616680 |9 978-0-470-61668-0 | ||
| 035 | |a (DE-627-1)047487364 | ||
| 035 | |a (DE-599)KEP047487364 | ||
| 035 | |a (ORHE)9780470616680 | ||
| 035 | |a (DE-627-1)047487364 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 072 | 7 | |a BUS |2 bisacsh | |
| 072 | 7 | |a BUS |2 bisacsh | |
| 072 | 7 | |a BUS |2 bisacsh | |
| 072 | 7 | |a BUS |2 bisacsh | |
| 072 | 7 | |a BUS |2 bisacsh | |
| 072 | 7 | |a KJS |2 bicssc | |
| 082 | 0 | |a 658.87202854678 |2 22 | |
| 100 | 1 | |a Becker, Michael |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Mobile marketing for dummies |c by Michael Becker and John Arnold |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2010 | |
| 300 | |a 1 online resource (xviii, 362 pages) |b illustrations | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 490 | 0 | |a --For dummies | |
| 500 | |a Includes bibliographical references and index. - Print version record | ||
| 520 | |a "Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more."--Resource description page | ||
| 546 | |a English. | ||
| 650 | 0 | |a Internet marketing | |
| 650 | 0 | |a Mobile computing | |
| 650 | 0 | |a Mobile commerce | |
| 650 | 4 | |a Marketing sur Internet | |
| 650 | 4 | |a Informatique mobile | |
| 650 | 4 | |a Commerce mobile | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; Marketing ; Telemarketing | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; Marketing ; Multilevel | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; Mail Order | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; Marketing ; Direct | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Mobile commerce | |
| 650 | 4 | |a Mobile computing | |
| 700 | 1 | |a Arnold, John |d 1972- |e MitwirkendeR |4 ctb | |
| 776 | 1 | |z 9780470616680 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9780470616680 |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9780470616680/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Record in the Search Index
| DE-BY-TUM_katkey | ZDB-30-ORH-047487364 |
|---|---|
| _version_ | 1833357100504317952 |
| adam_text | |
| any_adam_object | |
| author | Becker, Michael |
| author2 | Arnold, John 1972- |
| author2_role | ctb |
| author2_variant | j a ja |
| author_facet | Becker, Michael Arnold, John 1972- |
| author_role | aut |
| author_sort | Becker, Michael |
| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)047487364 (DE-599)KEP047487364 (ORHE)9780470616680 |
| dewey-full | 658.87202854678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.87202854678 |
| dewey-search | 658.87202854678 |
| dewey-sort | 3658.87202854678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02859cam a22006852c 4500</leader><controlfield tag="001">ZDB-30-ORH-047487364</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228114643.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">191023s2010 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470929490</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-470-92949-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470929499</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-470-92949-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470929513</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-470-92951-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470929510</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-470-92951-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470616680</subfield><subfield code="9">978-0-470-61668-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047487364</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP047487364</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9780470616680</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047487364</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">KJS</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.87202854678</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Becker, Michael</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Mobile marketing for dummies</subfield><subfield code="c">by Michael Becker and John Arnold</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xviii, 362 pages)</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">--For dummies</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index. - Print version record</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more."--Resource description page</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Mobile computing</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Mobile commerce</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing sur Internet</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Informatique mobile</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Commerce mobile</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS ; Marketing ; Telemarketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS ; Marketing ; Multilevel</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS ; Mail Order</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS ; Marketing ; Direct</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mobile commerce</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mobile computing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Arnold, John</subfield><subfield code="d">1972-</subfield><subfield code="e">MitwirkendeR</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="776" ind1="1" ind2=" "><subfield code="z">9780470616680</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9780470616680</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9780470616680/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-047487364 |
| illustrated | Illustrated |
| indexdate | 2025-05-28T09:46:19Z |
| institution | BVB |
| isbn | 9780470929490 0470929499 9780470929513 0470929510 9780470616680 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 online resource (xviii, 362 pages) illustrations |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| series2 | --For dummies |
| spelling | Becker, Michael VerfasserIn aut Mobile marketing for dummies by Michael Becker and John Arnold Hoboken, NJ Wiley 2010 1 online resource (xviii, 362 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier --For dummies Includes bibliographical references and index. - Print version record "Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more."--Resource description page English. Internet marketing Mobile computing Mobile commerce Marketing sur Internet Informatique mobile Commerce mobile BUSINESS & ECONOMICS ; Marketing ; Telemarketing BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing Arnold, John 1972- MitwirkendeR ctb 9780470616680 Erscheint auch als Druck-Ausgabe 9780470616680 |
| spellingShingle | Becker, Michael Mobile marketing for dummies Internet marketing Mobile computing Mobile commerce Marketing sur Internet Informatique mobile Commerce mobile BUSINESS & ECONOMICS ; Marketing ; Telemarketing BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing |
| title | Mobile marketing for dummies |
| title_auth | Mobile marketing for dummies |
| title_exact_search | Mobile marketing for dummies |
| title_full | Mobile marketing for dummies by Michael Becker and John Arnold |
| title_fullStr | Mobile marketing for dummies by Michael Becker and John Arnold |
| title_full_unstemmed | Mobile marketing for dummies by Michael Becker and John Arnold |
| title_short | Mobile marketing for dummies |
| title_sort | mobile marketing for dummies |
| topic | Internet marketing Mobile computing Mobile commerce Marketing sur Internet Informatique mobile Commerce mobile BUSINESS & ECONOMICS ; Marketing ; Telemarketing BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing |
| topic_facet | Internet marketing Mobile computing Mobile commerce Marketing sur Internet Informatique mobile Commerce mobile BUSINESS & ECONOMICS ; Marketing ; Telemarketing BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing |
| work_keys_str_mv | AT beckermichael mobilemarketingfordummies AT arnoldjohn mobilemarketingfordummies |