Marketing 3.0: from products to customers to the human spirit
Understand the next level of marketing The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs forparticipation, creativity, com...
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley & Sons
[2010]
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780470609798/?ar |
| Summary: | Understand the next level of marketing The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru PhilipKotler explains why the future of marketing lies in creatingproducts, services, and company cultures that inspire, include, andreflect the values of target customers. Explains the future of marketing, along with why most marketersare stuck in the pastExamines companies that are ahead of the curve, such as S.C. JohnsonKotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstratetheir relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front ofthis new tide sweeping through the nature of marketing. |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (256 Seiten) |
| ISBN: | 9780470609668 0470609664 1282687506 9781282687509 9786612687501 6612687509 |
Staff View
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| spelling | Kotler, Philip VerfasserIn aut Marketing 3.0 from products to customers to the human spirit Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Hoboken, New Jersey John Wiley & Sons [2010] ©2010 1 Online-Ressource (256 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index Understand the next level of marketing The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru PhilipKotler explains why the future of marketing lies in creatingproducts, services, and company cultures that inspire, include, andreflect the values of target customers. Explains the future of marketing, along with why most marketersare stuck in the pastExamines companies that are ahead of the curve, such as S.C. JohnsonKotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstratetheir relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front ofthis new tide sweeping through the nature of marketing. English. Marketing marketing BUSINESS & ECONOMICS ; Marketing ; General BUSINESS & ECONOMICS ; Distribution Electronic resource Kartajaya, Hermawan 1947- VerfasserIn aut Setiawan, Iwan VerfasserIn aut 9780470598825 Erscheint auch als Druck-Ausgabe 9780470598825 |
| spellingShingle | Kotler, Philip Kartajaya, Hermawan 1947- Setiawan, Iwan Marketing 3.0 from products to customers to the human spirit Marketing marketing BUSINESS & ECONOMICS ; Marketing ; General BUSINESS & ECONOMICS ; Distribution Electronic resource |
| title | Marketing 3.0 from products to customers to the human spirit |
| title_auth | Marketing 3.0 from products to customers to the human spirit |
| title_exact_search | Marketing 3.0 from products to customers to the human spirit |
| title_full | Marketing 3.0 from products to customers to the human spirit Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| title_fullStr | Marketing 3.0 from products to customers to the human spirit Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| title_full_unstemmed | Marketing 3.0 from products to customers to the human spirit Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| title_short | Marketing 3.0 |
| title_sort | marketing 3 0 from products to customers to the human spirit |
| title_sub | from products to customers to the human spirit |
| topic | Marketing marketing BUSINESS & ECONOMICS ; Marketing ; General BUSINESS & ECONOMICS ; Distribution Electronic resource |
| topic_facet | Marketing marketing BUSINESS & ECONOMICS ; Marketing ; General BUSINESS & ECONOMICS ; Distribution Electronic resource |
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