The buying brain: secrets for selling to the subconscious mind
If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing cam...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
2010
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780470601778/?ar |
| Summary: | If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new k. |
| Item Description: | Includes bibliographical references and index. - Print version record |
| Physical Description: | 1 Online-Ressource (xii, 252 Seiten) illustrations |
| ISBN: | 9781119200079 1119200075 9780470646786 0470646780 9780470646847 0470646845 1282756036 9781282756038 9780470601778 |
Staff View
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| 520 | |a If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new k. | ||
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| spelling | Pradeep, A. K. 1963- VerfasserIn aut The buying brain secrets for selling to the subconscious mind A.K. Pradeep Hoboken, N.J. Wiley 2010 1 Online-Ressource (xii, 252 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new k. Neuromarketing Consumer behavior Shopping Psychological aspects Marketing Psychological aspects Consommateurs ; Comportement Magasinage ; Aspect psychologique Marketing ; Aspect psychologique BUSINESS & ECONOMICS ; Consumer Behavior Marketing ; Psychological aspects Shopping ; Psychological aspects 9780470601778 Erscheint auch als Druck-Ausgabe 9780470601778 |
| spellingShingle | Pradeep, A. K. 1963- The buying brain secrets for selling to the subconscious mind Neuromarketing Consumer behavior Shopping Psychological aspects Marketing Psychological aspects Consommateurs ; Comportement Magasinage ; Aspect psychologique Marketing ; Aspect psychologique BUSINESS & ECONOMICS ; Consumer Behavior Marketing ; Psychological aspects Shopping ; Psychological aspects |
| title | The buying brain secrets for selling to the subconscious mind |
| title_auth | The buying brain secrets for selling to the subconscious mind |
| title_exact_search | The buying brain secrets for selling to the subconscious mind |
| title_full | The buying brain secrets for selling to the subconscious mind A.K. Pradeep |
| title_fullStr | The buying brain secrets for selling to the subconscious mind A.K. Pradeep |
| title_full_unstemmed | The buying brain secrets for selling to the subconscious mind A.K. Pradeep |
| title_short | The buying brain |
| title_sort | buying brain secrets for selling to the subconscious mind |
| title_sub | secrets for selling to the subconscious mind |
| topic | Neuromarketing Consumer behavior Shopping Psychological aspects Marketing Psychological aspects Consommateurs ; Comportement Magasinage ; Aspect psychologique Marketing ; Aspect psychologique BUSINESS & ECONOMICS ; Consumer Behavior Marketing ; Psychological aspects Shopping ; Psychological aspects |
| topic_facet | Neuromarketing Consumer behavior Shopping Psychological aspects Marketing Psychological aspects Consommateurs ; Comportement Magasinage ; Aspect psychologique Marketing ; Aspect psychologique BUSINESS & ECONOMICS ; Consumer Behavior Marketing ; Psychological aspects Shopping ; Psychological aspects |
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