The new rules of marketing and PR: how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons
2010
|
| Edition: | 2nd ed. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780470547816/?ar |
| Summary: | A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends.: New case studies and current examples are included to illustrate the very latest in marketing and PR trends.; Completely updated to reflect. |
| Item Description: | Includes bibliographical references and index. - Print version record |
| Physical Description: | 1 online resource (xxx, 289 pages) |
| ISBN: | 9780470606636 0470606630 9780470606650 0470606657 9780470606643 0470606649 9780470547816 |
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| spelling | Scott, David Meerman VerfasserIn aut The new rules of marketing and PR how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly David Meerman Scott 2nd ed. Hoboken, N.J. John Wiley & Sons 2010 1 online resource (xxx, 289 pages) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends.: New case studies and current examples are included to illustrate the very latest in marketing and PR trends.; Completely updated to reflect. Internet marketing Public relations Public Relations Mercadotecnia por Internet Relaciones públicas Marketing sur Internet Relations publiques public relations BUSINESS & ECONOMICS ; Marketing ; Telemarketing BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing Online-Marketing Öffentlichkeitsarbeit Unternehmen World Wide Web 2.0 Telemarketing Internet PR Marknadsföring via Internet 9780470547816 Erscheint auch als Druck-Ausgabe 9780470547816 |
| spellingShingle | Scott, David Meerman The new rules of marketing and PR how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly Internet marketing Public relations Public Relations Mercadotecnia por Internet Relaciones públicas Marketing sur Internet Relations publiques public relations BUSINESS & ECONOMICS ; Marketing ; Telemarketing BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing Online-Marketing Öffentlichkeitsarbeit Unternehmen World Wide Web 2.0 Telemarketing Internet PR Marknadsföring via Internet |
| title | The new rules of marketing and PR how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly |
| title_auth | The new rules of marketing and PR how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly |
| title_exact_search | The new rules of marketing and PR how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly |
| title_full | The new rules of marketing and PR how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly David Meerman Scott |
| title_fullStr | The new rules of marketing and PR how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly David Meerman Scott |
| title_full_unstemmed | The new rules of marketing and PR how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly David Meerman Scott |
| title_short | The new rules of marketing and PR |
| title_sort | new rules of marketing and pr how to use social media blogs news releases online video viral marketing to reach buyers directly |
| title_sub | how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly |
| topic | Internet marketing Public relations Public Relations Mercadotecnia por Internet Relaciones públicas Marketing sur Internet Relations publiques public relations BUSINESS & ECONOMICS ; Marketing ; Telemarketing BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing Online-Marketing Öffentlichkeitsarbeit Unternehmen World Wide Web 2.0 Telemarketing Internet PR Marknadsföring via Internet |
| topic_facet | Internet marketing Public relations Public Relations Mercadotecnia por Internet Relaciones públicas Marketing sur Internet Relations publiques public relations BUSINESS & ECONOMICS ; Marketing ; Telemarketing BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing Online-Marketing Öffentlichkeitsarbeit Unternehmen World Wide Web 2.0 Telemarketing Internet PR Marknadsföring via Internet |
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