Gespeichert in:
| Beteiligte Personen: | , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken
Wiley Publishing, Inc.
2009
|
| Schriftenreihe: | --For dummies
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780470413982/?ar |
| Zusammenfassung: | If your business, organization, or association needs to reach people who use computers for shopping, browsing the Internet, or interacting with others, you need Web marketing. And if you need Web marketing, you need this book. Here are some reasons why. Successful Web marketing requires you to place and maintain your messages on multiple Internet mediums because your prospects and customers use those same Internet mediums to help them look for products and services. You don't have to be a technical expert to reap the rewards of Web marketing, but you do need to understand how people behave when they fire up their Internet browser, e-mail program, or mobile phone; that way, your marketing messages are always top-of-mind when customers are ready to make a purchase. This book is really eight minibooks, each covering a topic related to Web marketing. Each minibook covers a topic in its entirety, so each is a concise -- yet comprehensive -- path to learn about the Web marketing topics you need to know about. |
| Beschreibung: | Includes index. - Print version record |
| Umfang: | 1 online resource (xxxiv, 894 pages) illustrations |
| ISBN: | 9780470483657 0470483652 9780470483664 0470483660 9780470413982 |
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| id | ZDB-30-ORH-047481072 |
| illustrated | Illustrated |
| indexdate | 2025-05-28T09:46:20Z |
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| isbn | 9780470483657 0470483652 9780470483664 0470483660 9780470413982 |
| language | English |
| open_access_boolean | |
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| physical | 1 online resource (xxxiv, 894 pages) illustrations |
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| publishDate | 2009 |
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| publishDateSort | 2009 |
| publisher | Wiley Publishing, Inc. |
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| series2 | --For dummies |
| spelling | Arnold, John 1972- VerfasserIn aut Web marketing all-in-one for dummies by John Arnold, Ian Lurie, Elizabeth Marsten, Marty Dickinson, and Michael Becker Hoboken Wiley Publishing, Inc. 2009 1 online resource (xxxiv, 894 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier --For dummies Includes index. - Print version record If your business, organization, or association needs to reach people who use computers for shopping, browsing the Internet, or interacting with others, you need Web marketing. And if you need Web marketing, you need this book. Here are some reasons why. Successful Web marketing requires you to place and maintain your messages on multiple Internet mediums because your prospects and customers use those same Internet mediums to help them look for products and services. You don't have to be a technical expert to reap the rewards of Web marketing, but you do need to understand how people behave when they fire up their Internet browser, e-mail program, or mobile phone; that way, your marketing messages are always top-of-mind when customers are ready to make a purchase. This book is really eight minibooks, each covering a topic related to Web marketing. Each minibook covers a topic in its entirety, so each is a concise -- yet comprehensive -- path to learn about the Web marketing topics you need to know about. Internet marketing Marketing Management Marketing sur Internet Marketing ; Gestion BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Marketing ; Management Lurie, Ian VerfasserIn aut Marsten, Elizabeth VerfasserIn aut Dickinson, Marty VerfasserIn aut Becker, Michael 1969- VerfasserIn aut 9780470413982 Erscheint auch als Druck-Ausgabe 9780470413982 |
| spellingShingle | Arnold, John 1972- Lurie, Ian Marsten, Elizabeth Dickinson, Marty Becker, Michael 1969- Web marketing all-in-one for dummies Internet marketing Marketing Management Marketing sur Internet Marketing ; Gestion BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Marketing ; Management |
| title | Web marketing all-in-one for dummies |
| title_auth | Web marketing all-in-one for dummies |
| title_exact_search | Web marketing all-in-one for dummies |
| title_full | Web marketing all-in-one for dummies by John Arnold, Ian Lurie, Elizabeth Marsten, Marty Dickinson, and Michael Becker |
| title_fullStr | Web marketing all-in-one for dummies by John Arnold, Ian Lurie, Elizabeth Marsten, Marty Dickinson, and Michael Becker |
| title_full_unstemmed | Web marketing all-in-one for dummies by John Arnold, Ian Lurie, Elizabeth Marsten, Marty Dickinson, and Michael Becker |
| title_short | Web marketing all-in-one for dummies |
| title_sort | web marketing all in one for dummies |
| topic | Internet marketing Marketing Management Marketing sur Internet Marketing ; Gestion BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Marketing ; Management |
| topic_facet | Internet marketing Marketing Management Marketing sur Internet Marketing ; Gestion BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Marketing ; Telemarketing Marketing ; Management |
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