Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
J. Wiley & Sons
2008
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780470260364/?ar |
| Summary: | Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br. |
| Item Description: | Includes bibliographical references (pages 175-182) and index. - Print version record |
| Physical Description: | 1 Online-Ressource (xv, 203 pages) illustrations |
| ISBN: | 9780470260364 047026036X 9780470377772 0470377771 9781118258026 1118258029 6611751890 9786611751890 |
Staff View
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-30-ORH-047478861 |
| illustrated | Illustrated |
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| isbn | 9780470260364 047026036X 9780470377772 0470377771 9781118258026 1118258029 6611751890 9786611751890 |
| language | English |
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| physical | 1 Online-Ressource (xv, 203 pages) illustrations |
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| spelling | Stull, Craig VerfasserIn aut Tuned in uncover the extraordinary opportunities that lead to business breakthroughs Craig Stull, Phil Myers, and David Meerman Scott Hoboken, N.J. J. Wiley & Sons 2008 1 Online-Ressource (xv, 203 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references (pages 175-182) and index. - Print version record Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br. Success in business Creative ability in business Succès dans les affaires Créativité dans les affaires BUSINESS & ECONOMICS ; Personal Success BUSINESS & ECONOMICS ; Careers ; General Myers, Phil MitwirkendeR ctb Scott, David Meerman MitwirkendeR ctb |
| spellingShingle | Stull, Craig Tuned in uncover the extraordinary opportunities that lead to business breakthroughs Success in business Creative ability in business Succès dans les affaires Créativité dans les affaires BUSINESS & ECONOMICS ; Personal Success BUSINESS & ECONOMICS ; Careers ; General |
| title | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs |
| title_auth | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs |
| title_exact_search | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs |
| title_full | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs Craig Stull, Phil Myers, and David Meerman Scott |
| title_fullStr | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs Craig Stull, Phil Myers, and David Meerman Scott |
| title_full_unstemmed | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs Craig Stull, Phil Myers, and David Meerman Scott |
| title_short | Tuned in |
| title_sort | tuned in uncover the extraordinary opportunities that lead to business breakthroughs |
| title_sub | uncover the extraordinary opportunities that lead to business breakthroughs |
| topic | Success in business Creative ability in business Succès dans les affaires Créativité dans les affaires BUSINESS & ECONOMICS ; Personal Success BUSINESS & ECONOMICS ; Careers ; General |
| topic_facet | Success in business Creative ability in business Succès dans les affaires Créativité dans les affaires BUSINESS & ECONOMICS ; Personal Success BUSINESS & ECONOMICS ; Careers ; General |
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