Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Stull, Craig (VerfasserIn)
Weitere beteiligte Personen: Myers, Phil (MitwirkendeR), Scott, David Meerman (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Hoboken, N.J. J. Wiley & Sons 2008
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9780470260364/?ar
Zusammenfassung:Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br.
Beschreibung:Includes bibliographical references (pages 175-182) and index. - Print version record
Umfang:1 Online-Ressource (xv, 203 pages) illustrations
ISBN:9780470260364
047026036X
9780470377772
0470377771
9781118258026
1118258029
6611751890
9786611751890