Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons
2007
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780470051054/?ar |
| Zusammenfassung: | "The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing." "This book synthesizes research and learning from over 1,200 research documents on Internet advertising. Marketers, brand managers, and agency professionals who need actionable, scientifically solid principles for successful advertising in this new medium will find it in the Playbook."--Jacket |
| Beschreibung: | Includes bibliographical references (pages 265-289) and index. - Print version record |
| Umfang: | 1 Online-Ressource (xvi, 302 pages) illustrations |
| ISBN: | 9780470140352 0470140356 9786610935147 6610935149 9780470051054 |
Internformat
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| language | English |
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| spelling | The online advertising playbook proven strategies and tested tactics from the Advertising Research Foundation Joseph Plummer [and others] Hoboken, N.J. John Wiley & Sons 2007 1 Online-Ressource (xvi, 302 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references (pages 265-289) and index. - Print version record "The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing." "This book synthesizes research and learning from over 1,200 research documents on Internet advertising. Marketers, brand managers, and agency professionals who need actionable, scientifically solid principles for successful advertising in this new medium will find it in the Playbook."--Jacket Internet advertising Publicité sur Internet BUSINESS & ECONOMICS ; Advertising & Promotion Plummer, Joseph Thornton 1941- MitwirkendeR ctb Advertising Research Foundation. MitwirkendeR ctb 9780470051054 Erscheint auch als Druck-Ausgabe 9780470051054 |
| spellingShingle | The online advertising playbook proven strategies and tested tactics from the Advertising Research Foundation Internet advertising Publicité sur Internet BUSINESS & ECONOMICS ; Advertising & Promotion |
| title | The online advertising playbook proven strategies and tested tactics from the Advertising Research Foundation |
| title_auth | The online advertising playbook proven strategies and tested tactics from the Advertising Research Foundation |
| title_exact_search | The online advertising playbook proven strategies and tested tactics from the Advertising Research Foundation |
| title_full | The online advertising playbook proven strategies and tested tactics from the Advertising Research Foundation Joseph Plummer [and others] |
| title_fullStr | The online advertising playbook proven strategies and tested tactics from the Advertising Research Foundation Joseph Plummer [and others] |
| title_full_unstemmed | The online advertising playbook proven strategies and tested tactics from the Advertising Research Foundation Joseph Plummer [and others] |
| title_short | The online advertising playbook |
| title_sort | online advertising playbook proven strategies and tested tactics from the advertising research foundation |
| title_sub | proven strategies and tested tactics from the Advertising Research Foundation |
| topic | Internet advertising Publicité sur Internet BUSINESS & ECONOMICS ; Advertising & Promotion |
| topic_facet | Internet advertising Publicité sur Internet BUSINESS & ECONOMICS ; Advertising & Promotion |
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