Record label marketing:
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy ca...
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Burlington, MA
Focal Press
2010
|
| Edition: | 2nd ed. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780240812380/?ar |
| Summary: | Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become esse. |
| Item Description: | Includes bibliographical references and index. - Print version record |
| Physical Description: | 1 Online-Ressource (xii, 449 Seiten) Illustrationen |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| ISBN: | 9780240813936 0240813936 9781136124419 1136124411 9781136124457 1136124454 9781282345249 1282345249 1136124462 9781136124464 9786612345241 6612345241 9780240812380 |
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| 245 | 1 | 0 | |a Record label marketing |c Tom Hutchison, Amy Macy, Paul Allen |
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| 520 | |a Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become esse. | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. | ||
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| 650 | 0 | |a Sound recordings |x Marketing | |
| 650 | 0 | |a Sound recording industry | |
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| 650 | 4 | |a Music trade | |
| 650 | 4 | |a Sound recording industry | |
| 650 | 4 | |a Sound recordings ; Marketing | |
| 650 | 4 | |a Tonträgerindustrie | |
| 650 | 4 | |a Tonträger | |
| 650 | 4 | |a Vermarktung | |
| 650 | 4 | |a Grammofonindustri | |
| 650 | 4 | |a Musikbranschen | |
| 650 | 4 | |a Marknadsföring | |
| 650 | 4 | |a dissertations | |
| 650 | 4 | |a Academic theses | |
| 650 | 4 | |a Academic theses | |
| 650 | 4 | |a Thèses et écrits académiques | |
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| author | Hutchison, Thomas W. |
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| edition | 2nd ed. |
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| id | ZDB-30-ORH-047460989 |
| illustrated | Not Illustrated |
| indexdate | 2025-05-05T13:24:47Z |
| institution | BVB |
| isbn | 9780240813936 0240813936 9781136124419 1136124411 9781136124457 1136124454 9781282345249 1282345249 1136124462 9781136124464 9786612345241 6612345241 9780240812380 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xii, 449 Seiten) Illustrationen |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Focal Press |
| record_format | marc |
| spelling | Hutchison, Thomas W. VerfasserIn aut Record label marketing Tom Hutchison, Amy Macy, Paul Allen 2nd ed. Burlington, MA Focal Press 2010 [Place of publication not identified] HathiTrust Digital Library 1 Online-Ressource (xii, 449 Seiten) Illustrationen Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record Restrictions unspecified star Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become esse. Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. English. Music trade Sound recordings Marketing Sound recording industry Musique ; Industrie Enregistrements sonores ; Industrie Sound recordings ; Marketing Tonträgerindustrie Tonträger Vermarktung Grammofonindustri Musikbranschen Marknadsföring dissertations Academic theses Thèses et écrits académiques Macy, Amy MitwirkendeR ctb Allen, Paul 1946- MitwirkendeR ctb |
| spellingShingle | Hutchison, Thomas W. Record label marketing Music trade Sound recordings Marketing Sound recording industry Musique ; Industrie Enregistrements sonores ; Industrie Sound recordings ; Marketing Tonträgerindustrie Tonträger Vermarktung Grammofonindustri Musikbranschen Marknadsföring dissertations Academic theses Thèses et écrits académiques |
| title | Record label marketing |
| title_auth | Record label marketing |
| title_exact_search | Record label marketing |
| title_full | Record label marketing Tom Hutchison, Amy Macy, Paul Allen |
| title_fullStr | Record label marketing Tom Hutchison, Amy Macy, Paul Allen |
| title_full_unstemmed | Record label marketing Tom Hutchison, Amy Macy, Paul Allen |
| title_short | Record label marketing |
| title_sort | record label marketing |
| topic | Music trade Sound recordings Marketing Sound recording industry Musique ; Industrie Enregistrements sonores ; Industrie Sound recordings ; Marketing Tonträgerindustrie Tonträger Vermarktung Grammofonindustri Musikbranschen Marknadsföring dissertations Academic theses Thèses et écrits académiques |
| topic_facet | Music trade Sound recordings Marketing Sound recording industry Musique ; Industrie Enregistrements sonores ; Industrie Sound recordings ; Marketing Tonträgerindustrie Tonträger Vermarktung Grammofonindustri Musikbranschen Marknadsföring dissertations Academic theses Thèses et écrits académiques |
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