Crowdsourcing your brand: how to tap customer desire
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyer...
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| Main Author: | |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Upper Saddle River, N.J.]
[FTPress Delivers]
[©2010]
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| Series: | FTPress Delivers elements
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780137083114/?ar |
| Summary: | This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyers! There are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer in tapping the online community for help in selling services and products, a few examples are included ... |
| Item Description: | Cover title. - Imprint from cover p. [3]. - Excerpted from: We are smarter than me, by Barry Libert and Jon Spector. Cf. resource description page (viewed March 4, 2010) |
| Physical Description: | 1 Online-Ressource ([8] Seiten). |
| ISBN: | 0137083092 9780137083091 9780137083114 0137083114 |
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| 520 | |a This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyers! There are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer in tapping the online community for help in selling services and products, a few examples are included ... | ||
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| spelling | Libert, Barry VerfasserIn aut Crowdsourcing your brand how to tap customer desire Barry Libert, Jon Spector ; foreword by Don Tapscott [Upper Saddle River, N.J.] [FTPress Delivers] [©2010] 1 Online-Ressource ([8] Seiten). Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier FTPress Delivers elements Cover title. - Imprint from cover p. [3]. - Excerpted from: We are smarter than me, by Barry Libert and Jon Spector. Cf. resource description page (viewed March 4, 2010) This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyers! There are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer in tapping the online community for help in selling services and products, a few examples are included ... Strategic alliances (Business) Social participation Economic aspects Customer relations Customer services Marketing research Alliances stratégiques (Affaires) Participation sociale ; Aspect économique Service à la clientèle Marketing ; Recherche BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Spector, Jon 1956- MitwirkendeR ctb |
| spellingShingle | Libert, Barry Crowdsourcing your brand how to tap customer desire Strategic alliances (Business) Social participation Economic aspects Customer relations Customer services Marketing research Alliances stratégiques (Affaires) Participation sociale ; Aspect économique Service à la clientèle Marketing ; Recherche BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| title | Crowdsourcing your brand how to tap customer desire |
| title_auth | Crowdsourcing your brand how to tap customer desire |
| title_exact_search | Crowdsourcing your brand how to tap customer desire |
| title_full | Crowdsourcing your brand how to tap customer desire Barry Libert, Jon Spector ; foreword by Don Tapscott |
| title_fullStr | Crowdsourcing your brand how to tap customer desire Barry Libert, Jon Spector ; foreword by Don Tapscott |
| title_full_unstemmed | Crowdsourcing your brand how to tap customer desire Barry Libert, Jon Spector ; foreword by Don Tapscott |
| title_short | Crowdsourcing your brand |
| title_sort | crowdsourcing your brand how to tap customer desire |
| title_sub | how to tap customer desire |
| topic | Strategic alliances (Business) Social participation Economic aspects Customer relations Customer services Marketing research Alliances stratégiques (Affaires) Participation sociale ; Aspect économique Service à la clientèle Marketing ; Recherche BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| topic_facet | Strategic alliances (Business) Social participation Economic aspects Customer relations Customer services Marketing research Alliances stratégiques (Affaires) Participation sociale ; Aspect économique Service à la clientèle Marketing ; Recherche BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
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