Crowdsourcing your sales: let your customers sell themselves (and others)
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How to build a crowdsourced, word-of-mouth sales and marketing operation that works! As P & G'...
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
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[Upper Saddle River, N.J.]
[FTPress Delivers]
[©2010]
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| Series: | FTPress Delivers elements
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780137083084/?ar |
| Summary: | This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How to build a crowdsourced, word-of-mouth sales and marketing operation that works! As P & G's Web site boasts, "Three billion times a day P & G brands touch the lives of people around the world." But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers-for its own divisions and those of other organizations as well |
| Item Description: | Cover title. - Imprint from cover p. [3]. - Excerpted from: We are smarter than me, by Barry Libert and Jon Spector. Cf. resource description page (viewed March 4, 2010) |
| Physical Description: | 1 Online-Ressource ([8] Seiten). |
| ISBN: | 0137082851 9780137082858 9780137083084 0137083084 |
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| spelling | Libert, Barry VerfasserIn aut Crowdsourcing your sales let your customers sell themselves (and others) Barry Libert, Jon Spector ; foreword by Don Tapscott [Upper Saddle River, N.J.] [FTPress Delivers] [©2010] 1 Online-Ressource ([8] Seiten). Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier FTPress Delivers elements Cover title. - Imprint from cover p. [3]. - Excerpted from: We are smarter than me, by Barry Libert and Jon Spector. Cf. resource description page (viewed March 4, 2010) This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How to build a crowdsourced, word-of-mouth sales and marketing operation that works! As P & G's Web site boasts, "Three billion times a day P & G brands touch the lives of people around the world." But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers-for its own divisions and those of other organizations as well Strategic alliances (Business) Social participation Economic aspects Customer relations Customer services Marketing research Alliances stratégiques (Affaires) Participation sociale ; Aspect économique Service à la clientèle Marketing ; Recherche BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Spector, Jon 1956- MitwirkendeR ctb |
| spellingShingle | Libert, Barry Crowdsourcing your sales let your customers sell themselves (and others) Strategic alliances (Business) Social participation Economic aspects Customer relations Customer services Marketing research Alliances stratégiques (Affaires) Participation sociale ; Aspect économique Service à la clientèle Marketing ; Recherche BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| title | Crowdsourcing your sales let your customers sell themselves (and others) |
| title_auth | Crowdsourcing your sales let your customers sell themselves (and others) |
| title_exact_search | Crowdsourcing your sales let your customers sell themselves (and others) |
| title_full | Crowdsourcing your sales let your customers sell themselves (and others) Barry Libert, Jon Spector ; foreword by Don Tapscott |
| title_fullStr | Crowdsourcing your sales let your customers sell themselves (and others) Barry Libert, Jon Spector ; foreword by Don Tapscott |
| title_full_unstemmed | Crowdsourcing your sales let your customers sell themselves (and others) Barry Libert, Jon Spector ; foreword by Don Tapscott |
| title_short | Crowdsourcing your sales |
| title_sort | crowdsourcing your sales let your customers sell themselves and others |
| title_sub | let your customers sell themselves (and others) |
| topic | Strategic alliances (Business) Social participation Economic aspects Customer relations Customer services Marketing research Alliances stratégiques (Affaires) Participation sociale ; Aspect économique Service à la clientèle Marketing ; Recherche BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| topic_facet | Strategic alliances (Business) Social participation Economic aspects Customer relations Customer services Marketing research Alliances stratégiques (Affaires) Participation sociale ; Aspect économique Service à la clientèle Marketing ; Recherche BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
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