APA (7th ed.) Citation

Farris, P. W. (2010). Marketing metrics: The definitive guide to measuring marketing performance (2nd ed.). FT Press.

Chicago Style (17th ed.) Citation

Farris, Paul W. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. 2nd ed. Upper Saddle River, N.J: FT Press, 2010.

MLA (9th ed.) Citation

Farris, Paul W. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. 2nd ed. FT Press, 2010.