Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Upper Saddle River, N.J.
Wharton School Pub.
2009
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780137005833/?ar |
| Zusammenfassung: | This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. |
| Beschreibung: | Includes bibliographical references and index. - Print version record |
| Umfang: | 1 Online-Ressource (xx, 218 pages) illustrations |
| ISBN: | 0136043313 9780136043317 0137005865 9780137005864 0137005857 9780137005857 1282430785 9781282430785 9786612430787 6612430788 |
Internformat
MARC
| LEADER | 00000cam a22000002c 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-047452641 | ||
| 003 | DE-627-1 | ||
| 005 | 20250317085639.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 191023s2009 xx |||||o 00| ||eng c | ||
| 020 | |a 0136043313 |9 0-13-604331-3 | ||
| 020 | |a 9780136043317 |9 978-0-13-604331-7 | ||
| 020 | |a 0137005865 |c electronic bk. ; |9 0-13-700586-5 | ||
| 020 | |a 9780137005864 |c electronic bk. ; |9 978-0-13-700586-4 | ||
| 020 | |a 0137005857 |c electronic bk. ; |9 0-13-700585-7 | ||
| 020 | |a 9780137005857 |c electronic bk. ; |9 978-0-13-700585-7 | ||
| 020 | |a 1282430785 |9 1-282-43078-5 | ||
| 020 | |a 9781282430785 |9 978-1-282-43078-5 | ||
| 020 | |a 9786612430787 |9 9786612430787 | ||
| 020 | |a 6612430788 |9 6612430788 | ||
| 035 | |a (DE-627-1)047452641 | ||
| 035 | |a (DE-599)KEP047452641 | ||
| 035 | |a (ORHE)9780137005833 | ||
| 035 | |a (DE-627-1)047452641 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 082 | 0 | |a 658.8/27 |2 22 | |
| 100 | 1 | |a Light, Larry |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Six rules for brand revitalization |b learn how companies like McDonald's can re-energize their brands |c Larry Light and Joan Kiddon |
| 246 | 3 | 3 | |a Brand revitalization |
| 264 | 1 | |a Upper Saddle River, N.J. |b Wharton School Pub. |c 2009 | |
| 300 | |a 1 Online-Ressource (xx, 218 pages) |b illustrations | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index. - Print version record | ||
| 520 | |a This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. | ||
| 546 | |a English. | ||
| 610 | 1 | 0 | |a McDonald's Corporation |v Case studies |
| 650 | 0 | |a Branding (Marketing) |x Management | |
| 650 | 0 | |a Brand name products |x Management | |
| 650 | 0 | |a Markenpolitik | |
| 650 | 0 | |a Markenartikel | |
| 650 | 0 | |a Management | |
| 650 | 0 | |a Fallbeispiel | |
| 650 | 0 | |a McDonald's Corporation | |
| 650 | 0 | |a McDonald's Corporation ; Case studies | |
| 650 | 0 | |a Branding (Marketing) ; Management | |
| 650 | 0 | |a Brand name products ; Management | |
| 650 | 0 | |a Product life cycle | |
| 650 | 4 | |a McDonald's Corporation | |
| 650 | 4 | |a McDonald's Corporation |0 (DE-601)100177727 | |
| 650 | 4 | |a Stratégie de marque ; Gestion | |
| 650 | 4 | |a Produits de marque ; Gestion | |
| 650 | 4 | |a Produits commerciaux ; Cycle de vie | |
| 650 | 4 | |a Branding (Marketing) ; Management | |
| 650 | 4 | |a Brand name products ; Management | |
| 650 | 4 | |a Product life cycle | |
| 650 | 4 | |a Schnellgastronomie |0 (DE-601)091388368 | |
| 650 | 4 | |a Markenführung |0 (DE-601)091376270 | |
| 650 | 4 | |a Strategisches Management |0 (DE-601)091393116 | |
| 650 | 4 | |a USA |0 (DE-601)091396867 | |
| 650 | 4 | |a Case studies | |
| 700 | 1 | |a Kiddon, Joan |d 1949- |e MitwirkendeR |4 ctb | |
| 776 | 1 | |z 9780136043317 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9780136043317 |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9780137005833/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-30-ORH-047452641 |
|---|---|
| _version_ | 1835903215333277696 |
| adam_text | |
| any_adam_object | |
| author | Light, Larry |
| author2 | Kiddon, Joan 1949- |
| author2_role | ctb |
| author2_variant | j k jk |
| author_facet | Light, Larry Kiddon, Joan 1949- |
| author_role | aut |
| author_sort | Light, Larry |
| author_variant | l l ll |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)047452641 (DE-599)KEP047452641 (ORHE)9780137005833 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03337cam a22008052c 4500</leader><controlfield tag="001">ZDB-30-ORH-047452641</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20250317085639.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">191023s2009 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0136043313</subfield><subfield code="9">0-13-604331-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780136043317</subfield><subfield code="9">978-0-13-604331-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0137005865</subfield><subfield code="c">electronic bk. ;</subfield><subfield code="9">0-13-700586-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780137005864</subfield><subfield code="c">electronic bk. ;</subfield><subfield code="9">978-0-13-700586-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0137005857</subfield><subfield code="c">electronic bk. ;</subfield><subfield code="9">0-13-700585-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780137005857</subfield><subfield code="c">electronic bk. ;</subfield><subfield code="9">978-0-13-700585-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1282430785</subfield><subfield code="9">1-282-43078-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781282430785</subfield><subfield code="9">978-1-282-43078-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9786612430787</subfield><subfield code="9">9786612430787</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">6612430788</subfield><subfield code="9">6612430788</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047452641</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP047452641</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9780137005833</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047452641</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Light, Larry</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Six rules for brand revitalization</subfield><subfield code="b">learn how companies like McDonald's can re-energize their brands</subfield><subfield code="c">Larry Light and Joan Kiddon</subfield></datafield><datafield tag="246" ind1="3" ind2="3"><subfield code="a">Brand revitalization</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Upper Saddle River, N.J.</subfield><subfield code="b">Wharton School Pub.</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xx, 218 pages)</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index. - Print version record</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English.</subfield></datafield><datafield tag="610" ind1="1" ind2="0"><subfield code="a">McDonald's Corporation</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brand name products</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Markenpolitik</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Markenartikel</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Fallbeispiel</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">McDonald's Corporation</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">McDonald's Corporation ; Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing) ; Management</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brand name products ; Management</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Product life cycle</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">McDonald's Corporation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">McDonald's Corporation</subfield><subfield code="0">(DE-601)100177727</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Stratégie de marque ; Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Produits de marque ; Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Produits commerciaux ; Cycle de vie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing) ; Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products ; Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product life cycle</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Schnellgastronomie</subfield><subfield code="0">(DE-601)091388368</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Markenführung</subfield><subfield code="0">(DE-601)091376270</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-601)091393116</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">USA</subfield><subfield code="0">(DE-601)091396867</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Case studies</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kiddon, Joan</subfield><subfield code="d">1949-</subfield><subfield code="e">MitwirkendeR</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="776" ind1="1" ind2=" "><subfield code="z">9780136043317</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9780136043317</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9780137005833/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-047452641 |
| illustrated | Illustrated |
| indexdate | 2025-06-25T12:15:43Z |
| institution | BVB |
| isbn | 0136043313 9780136043317 0137005865 9780137005864 0137005857 9780137005857 1282430785 9781282430785 9786612430787 6612430788 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xx, 218 pages) illustrations |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Wharton School Pub. |
| record_format | marc |
| spelling | Light, Larry VerfasserIn aut Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands Larry Light and Joan Kiddon Brand revitalization Upper Saddle River, N.J. Wharton School Pub. 2009 1 Online-Ressource (xx, 218 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. English. McDonald's Corporation Case studies Branding (Marketing) Management Brand name products Management Markenpolitik Markenartikel Management Fallbeispiel McDonald's Corporation McDonald's Corporation ; Case studies Branding (Marketing) ; Management Brand name products ; Management Product life cycle McDonald's Corporation (DE-601)100177727 Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie Schnellgastronomie (DE-601)091388368 Markenführung (DE-601)091376270 Strategisches Management (DE-601)091393116 USA (DE-601)091396867 Case studies Kiddon, Joan 1949- MitwirkendeR ctb 9780136043317 Erscheint auch als Druck-Ausgabe 9780136043317 |
| spellingShingle | Light, Larry Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands McDonald's Corporation Case studies Branding (Marketing) Management Brand name products Management Markenpolitik Markenartikel Management Fallbeispiel McDonald's Corporation McDonald's Corporation ; Case studies Branding (Marketing) ; Management Brand name products ; Management Product life cycle McDonald's Corporation (DE-601)100177727 Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie Schnellgastronomie (DE-601)091388368 Markenführung (DE-601)091376270 Strategisches Management (DE-601)091393116 USA (DE-601)091396867 Case studies |
| subject_GND | (DE-601)100177727 (DE-601)091388368 (DE-601)091376270 (DE-601)091393116 (DE-601)091396867 |
| title | Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands |
| title_alt | Brand revitalization |
| title_auth | Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands |
| title_exact_search | Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands |
| title_full | Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands Larry Light and Joan Kiddon |
| title_fullStr | Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands Larry Light and Joan Kiddon |
| title_full_unstemmed | Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands Larry Light and Joan Kiddon |
| title_short | Six rules for brand revitalization |
| title_sort | six rules for brand revitalization learn how companies like mcdonald s can re energize their brands |
| title_sub | learn how companies like McDonald's can re-energize their brands |
| topic | McDonald's Corporation Case studies Branding (Marketing) Management Brand name products Management Markenpolitik Markenartikel Management Fallbeispiel McDonald's Corporation McDonald's Corporation ; Case studies Branding (Marketing) ; Management Brand name products ; Management Product life cycle McDonald's Corporation (DE-601)100177727 Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie Schnellgastronomie (DE-601)091388368 Markenführung (DE-601)091376270 Strategisches Management (DE-601)091393116 USA (DE-601)091396867 Case studies |
| topic_facet | McDonald's Corporation Case studies Branding (Marketing) Management Brand name products Management Markenpolitik Markenartikel Management Fallbeispiel McDonald's Corporation McDonald's Corporation ; Case studies Branding (Marketing) ; Management Brand name products ; Management Product life cycle Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie Schnellgastronomie Markenführung Strategisches Management USA Case studies |
| work_keys_str_mv | AT lightlarry sixrulesforbrandrevitalizationlearnhowcompanieslikemcdonaldscanreenergizetheirbrands AT kiddonjoan sixrulesforbrandrevitalizationlearnhowcompanieslikemcdonaldscanreenergizetheirbrands AT lightlarry brandrevitalization AT kiddonjoan brandrevitalization |