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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Old Tappan, New Jersey
Pearson Education
[2016]
|
| Edition: | Second edition. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780134507965/?ar |
| Item Description: | Includes bibliographical references and index. - Description based on online resource; title from title page (Safari, viewed February 12, 2016) |
| Physical Description: | 1 Online-Ressource (1 volume) |
| ISBN: | 9780134507941 0134507940 9780134507965 |
Staff View
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| spelling | Light, Larry VerfasserIn aut Six rules for brand revitalization learn the most common branding mistakes and how to avoid them Larry Light, Joan Kiddon Learn the most common branding mistakes and how to avoid them Second edition. Old Tappan, New Jersey Pearson Education [2016] ©2016 1 Online-Ressource (1 volume) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on online resource; title from title page (Safari, viewed February 12, 2016) Branding (Marketing) Management Brand name products Management Product life cycle Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) ; Management Brand name products ; Management Kiddon, Joan 1949- VerfasserIn aut |
| spellingShingle | Light, Larry Kiddon, Joan 1949- Six rules for brand revitalization learn the most common branding mistakes and how to avoid them Branding (Marketing) Management Brand name products Management Product life cycle Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) ; Management Brand name products ; Management |
| title | Six rules for brand revitalization learn the most common branding mistakes and how to avoid them |
| title_alt | Learn the most common branding mistakes and how to avoid them |
| title_auth | Six rules for brand revitalization learn the most common branding mistakes and how to avoid them |
| title_exact_search | Six rules for brand revitalization learn the most common branding mistakes and how to avoid them |
| title_full | Six rules for brand revitalization learn the most common branding mistakes and how to avoid them Larry Light, Joan Kiddon |
| title_fullStr | Six rules for brand revitalization learn the most common branding mistakes and how to avoid them Larry Light, Joan Kiddon |
| title_full_unstemmed | Six rules for brand revitalization learn the most common branding mistakes and how to avoid them Larry Light, Joan Kiddon |
| title_short | Six rules for brand revitalization |
| title_sort | six rules for brand revitalization learn the most common branding mistakes and how to avoid them |
| title_sub | learn the most common branding mistakes and how to avoid them |
| topic | Branding (Marketing) Management Brand name products Management Product life cycle Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) ; Management Brand name products ; Management |
| topic_facet | Branding (Marketing) Management Brand name products Management Product life cycle Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) ; Management Brand name products ; Management |
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