Lodish, L. M. (2016). Marketing that works: How entrepreneurial marketing can add sustainable value to any sized company (Second edition.). Pearson Education.
Chicago-Zitierstil (17. Ausg.)Lodish, Leonard M. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company. Second edition. Old Tappan, New Jersey: Pearson Education, 2016.
MLA-Zitierstil (9. Ausg.)Lodish, Leonard M. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company. Second edition. Pearson Education, 2016.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.